Key Account Manager

ABOUT LIVEKINDLY COLLECTIVE LIVEKINDLY Collective was founded on the belief that plant-based alternatives are key to a sustainable global food system. As a collective of established brands from across the globe, supported by our own production facilities enabling us to deliver private label and export products as well as ingredients to other plant-based companies, LKC is uniquely positioned to maximize impact. We provide consumers around the world delicious food through our portfolio of plant-based brands, LIKE, Fry's, Oumph!, and No Meat. With our innovative products sold in more than 40 countries, LKC is on a mission to make plant-based eating the new norm. To learn more, visit www.thelivekindlyco.com. POSITION SUMMARY This is an exciting opportunity to build your commercial skills and grow with a purpose-led business at the forefront of the plant-based food movement. You will develop relationships with grocery retail customers such as Morrisons, Asda, Co-op and Aldi. You will analyze category performance and play a key role in delivering growth for both our business and our customers. The role will focus on managing a portfolio of smaller accounts in the Northern part of England, with responsibility for achieving agreed targets, conducting competitor analysis, and supporting wider sales team objectives. Key Responsibilities: Account Management

• Act as the sales lead for a portfolio of smaller grocery retail customers.
• Build and maintain long-term relationships with key contacts at each account.
• Deliver sales and profit targets within agreed budgets, using a variety of commercial tactics including securing new distribution, running promotional events, and optimizing pricing and profit mix. Commercial Planning & Category Understanding
• Develop customer-specific business plans that combine UK commercial strategy with the customer's growth drivers.
• Support execution of activities across in-store, online, and promotional channels to maximize visibility and sales.
• Develop a strong understanding of the grocery retail category and relevant shopper trends, using insights to inform customer plans.
• Maximize account performance through effective negotiation of pricing, promotions, and commercial terms. Market, Data & Competitor Analysis
• Conduct regular competitor analysis to identify trends, risks, and opportunities.
• Analyze sales data and market insights to identify growth opportunities, optimize product mix, and measure the impact of promotional activity.
• Stay informed on category performance and market conditions to support strategic decision-making. Performance Monitoring & Administration
• Track and analyze sales and profit performance, reviewing the effectiveness of business plans and promotional activity.
• Accurately forecast sales volumes for select retail accounts.
• Run sales reports, track KPIs, and maintain accurate records in relevant systems.
• Provide administrative support to the Retail Sales Manager as required. You'll be reporting to the Commercial Director UK & Nordics REQUIREMENTS
• NB: Must have experience with at least one of retail customers; Asda/Morrisons/Aldi/Co-op.
• Confident, resilient, and adaptable, with a proactive approach to challenges.
• Strong communicator with proven ability to build relationships internally and externally.
• Highly organized with excellent time and budget management skills.
• High level of numeracy and analytical ability, with strong data manipulation skills.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.
• Customer-focused, with a passion for delivering value to both the business and the shopper.
• Collaborative team player, willing to share knowledge and support colleagues.
• Flexible and adaptable, thriving in a dynamic and fast-paced environment.
• Passion for sustainability and plant-based food.
• Passion for Sustainability – Shares our vision of transforming the global food system into a sustainable one. QUALIFICATIONS
• Minimum 18 months' experience in a commercial, sales, category management, buying, or account support role, ideally within the FMCG or grocery retail sector.
• Experience working with data to inform decision-making, including sales reporting and competitor analysis.
• Exposure to customer account management or support, with evidence of building effective relationships.
• Experience in negotiating or supporting commercial terms (pricing, promotions, distribution).
• Educated to degree level in Business, Marketing, or a related field, or equivalent work experience.