Personal Brand Manager

The Social Lift is a Manchester-based personal branding consultancy run by Maria, Founder and Director and Ben, Co-Founder of The Social Lift. We help B2B founders turn quiet expertise into recognised authority, through a monthly retainer that covers strategy, content, design and reporting. We're building a small bench of trusted freelancers ahead of new client launches, and we're looking for a personal brand manager who can shape how a founder shows up online and make them sound like the best version of themselves, wherever they post. Join The Social Lift's freelance talent network Location: Remote, UK based Type: Freelance, ongoing Rate: £20 an hour (£160 a day) Time: Around 3 to 4 days a month per founder, more in the first month Start: As new clients sign, from late 2026, early 2027 The role You'll own the personal brand of two or three founders at a time. LinkedIn is usually the anchor, but you'll also shape how each founder shows up on Instagram, TikTok, newsletters and beyond, depending on where their audience is. That means getting under the skin of how each founder thinks and talks, then turning calls, voice notes and half-formed ideas into content that sounds like them and reaches the right people. Maria, the Founder of The Social Lift sets the strategy with you and reviews everything before it reaches the client. What you'll do

• Interview each founder at the start to capture their story, opinions and way of speaking
• Work with Maria to define each founder's positioning, content pillars and the channels that matter for them
• Rebuild their profiles in month one, starting with LinkedIn and extending to their other channels
• Write and plan content across each founder's channels: LinkedIn posts, Instagram captions and carousels, short-form video scripts and newsletters
• Handle daily engagement in the founder's voice: thoughtful comments, replies and community building
• Brief our designer on carousels and graphics
• Spot wider opportunities to raise the founder's profile, such as podcast guest spots, speaking slots and awards
• Track what performs on each channel and bring ideas to the monthly strategy call
• Turn around edits quickly after Maria's review and client feedback What you'll bring
• Proven experience managing personal brands or ghostwriting for founders, executives or public figures
• Hands-on experience with LinkedIn plus at least one of Instagram, TikTok or a newsletter platform
• The ability to write in someone else's voice, and to notice when something doesn't sound like them
• Confidence with B2B subjects such as SaaS, professional services and finance, turning expertise into plain English
• Excellent UK English and clean, tight copy
• A current understanding of how each platform works: hooks, formats and what each feed rewards
• Reliability: you hit deadlines without being chased Nice to have
• A journalism, PR or copywriting background
• Experience scripting and directing short-form video
• Experience with scheduling and approval tools such as Planable
• Based in the North West, for the occasional in-person shoot or kick-off although it is not mandatory How it works
• This is a talent network. Work is offered as new clients sign, so hours aren't guaranteed at the start. Our aim is steady, ongoing work across several founders.
• You set your own hours around agreed deadlines and work from your own setup.
• You invoice monthly in arrears at £20 an hour (£160 a day).
• Before starting client work, you'll sign our freelancer agreement covering confidentiality, IP and non-solicitation. How to apply Email maria@thesocial-lift.com with “Personal Brand Manager” in the subject line and include:
• Your CV and LinkedIn profile
• Three LinkedIn posts you've written for someone else, with a line on the brief behind each
• One personal brand you have managed
• One B2B founder you think does LinkedIn well, and why
• How many founders you could take on Applications via LinkedIn will not be taken into consideration. We're reviewing applications as they come in and shortlisting through October.