Conversational Designer – Specialist Location: Edinburgh 2 days/Week Rate: £575/day IR35: Inside IR35 Duration: 6 months Role Overview We are looking for an experienced Conversational Designer to support the design of customer-service conversations across the voice channel within a large organisation. The role will focus on designing end-to-end customer journeys across AI, IVR/voice, human agents and escalation, ensuring conversations are natural, effective and aligned to business and customer needs. Key Responsibilities

  • Analyse call recordings, transcripts and customer research to identify customer needs, pain points and opportunities.
  • Design end-to-end conversational journeys across AI, voice/IVR, agents and escalation.
  • Create conversational flows, prompts, guidance and escalation strategies for both customers and colleagues.
  • Design and optimise LLM/Generative AI-powered conversations.
  • Ensure voice interactions feel natural, clear and effective, including handling ambiguity, interruptions and failure scenarios.
  • Work with technology, product and contact-centre teams to translate designs into working solutions.
  • Ensure conversations remain aligned with brand, tone of voice and customer-service principles. Essential Experience
  • Strong background in Conversational/Conversation Design, ideally within a large enterprise or customer-service environment.
  • Proven experience using call listening, customer research and data to drive design decisions.
  • Strong voice conversational design experience.
  • Experience with LLMs / Generative AI and prompt design.
  • Experience designing journeys involving AI-to-human handoff and escalation.
  • Experience with Genesys or similar contact-centre platforms.
  • Ability to demonstrate clear examples of how customer insight translated into improved conversational design.
  • The key requirement is broader than traditional IVR experience: the client is looking for someone who can combine customer research, conversational

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