Senior Digital PR Manager

About TAL Agency TAL Agency is a fast-growing boutique search agency based in the North West that is looking for an experienced professional to take a senior role within our growing Digital PR team. We're on the lookout for a Senior Digital PR Manager who's confident, strategic, and has a proven track record of delivering high-quality, relevant links that improve organic performance - and who's ready to help shape the direction of the team. You'll play a leading role in the organic team, owning link-building strategy across a portfolio of clients and helping to define the future of PR-led SEO at the agency. https://tal-agency.com/ Objectives:

• Own and drive high-authority link acquisition and media placement strategy across a wide range of clients and industries
• Lead on Digital PR strategy, aligning link-building outcomes with wider organic performance goals
• Mentor and support junior Digital PR team members in the delivery and implementation of outreach campaigns
• Build brand mentions and visibility to support both traditional SEO and AI-powered search results
• Drive brand awareness and recognition on relevant forums such as Reddit, Quora and niche communities
• Stay ahead of what stories, hooks, and content formats resonate with journalists and online audiences
• Track competitor activity to identify gaps and opportunities for strategic outreach
• Play a key role in the growth and innovation of the Digital PR offering at TAL Agency Responsibilities:
• Own link acquisition strategy and delivery for a portfolio of clients, including the agency's more complex or high-profile accounts
• Lead collaboration with the content and strategy teams to create compelling campaigns and outreach narratives
• Take end-to-end ownership of the outreach process, from ideation through to media list building, press release creation, and follow-ups
• Share link-building performance and insights with the SEO team to inform wider organic strategy
• Line-manage and support junior Digital PR staff with day-to-day outreach and campaign delivery, including quality control and feedback
• Monitor and build brand mentions to support both traditional SEO and emerging AI search environments
• Identify and secure brand placements in communities and forums to build organic visibility and trust
• Lead on reporting for links acquired, coverage achieved, and organic impact, including insights and recommendations
• Communicate directly with clients, leading quarterly PR and outreach strategy presentations
• Take a leading role in new business pitches and proposals
• Report directly to Head of Digital PR on campaign progress, roadblocks and results About you:
• A natural storyteller with a strong track record of finding the newsworthy angle
• Deep working knowledge of outreach, digital PR, and ethical link-building tactics
• Strong understanding of the technical role that links play in organic SEO
• A confident leader who can manage multiple campaigns, timelines, stakeholders and junior PR team members
• Experienced client-facing communicator, comfortable leading strategic conversations
• Passionate about brand building in both traditional media and emerging digital spaces
• Comfortable mentoring and upskilling junior members of the PR team Experience:
• 3-4+ years' experience in Digital PR or Outreach (agency or in-house), including experience managing or mentoring others
• Strong track record of delivering and leading successful link-building campaigns
• Advanced familiarity with tools like Moz, Majestic, Ahrefs, BuzzStream, Gorkana, and ResponseSource
• Proven experience building brand mentions and links through non-traditional routes such as forums, Reddit, Quora, and online communities
• Strong grasp of SEO fundamentals, especially in relation to links and organic visibility
• Excellent copywriting and media liaison skills
• Highly organised, with experience managing multiple clients, campaigns and junior PR staff simultaneously Job Type: Full-time, Permanent Salary: £35k - £40k DOA