Paid Social Creative Producer

Shape paid social creative for a major consumer brand We are looking for an experienced freelance Paid Social Creative Producer to join the in-house team of a major consumer brand. This is a specialist paid social role at the intersection of creative, insight and production, starting mid-October on an initial contract of a few months. You will use performance data and customer insight to develop genuinely social-first creative ideas across Meta and TikTok, taking concepts through development, testing and delivery. What you will do

• Turn performance data and customer insight into social-first creative ideas for Meta and TikTok
• Take concepts from brief through development, testing and delivery
• Plan and run creative testing across hooks, messaging and formats, and continually optimise live creative
• Develop both video and static paid social creative
• Work closely with internal social, design, production and post-production teams, as well as external production partners
• Present and champion insight-led creative recommendations to stakeholders What you will need
• Strong paid social experience across Meta and TikTok
• Proven brand-side or in-house experience (this is essential)
• Experience turning performance data and customer insight into creative ideas
• A strong understanding of creative testing, including hooks, messaging, formats and ongoing optimisation
• Experience developing both video and static paid social creative
• Experience working within a large consumer brand and navigating complex stakeholder environments
• Strong creative and production knowledge, with the confidence to take an idea from brief to delivery
• The ability to confidently present and champion insight-led creative recommendations You do not need to be a hands-on shooter, editor or designer. Established production and creative teams support delivery, but you do need to understand how great social-first content gets made. Please note This role is focused firmly on paid social creative rather than organic social, influencer or creator campaigns. Working arrangements
• Hybrid, with a minimum of one day per week in the Luton office
• Flexibility to attend additional key meetings or creative workshops when required
• Salary: £400 - £450/day
• Day rate paid via umbrella; this role sits firmly inside IR35
• Initial contract of a few months, starting mid-October Why join You will own the creative thinking behind paid social for a household consumer brand, working with strong in-house teams to test, learn and deliver work that performs.