Media Buying Team Lead

Location: Hampstead, London On-site We're recruiting a Media Buying Team Lead for a digital marketing agency with a growing media team. You'll built and lead a team of Media Buyers and take ownership of acquisition performance across affiliate and comparison site campaigns, paid social, mobile apps and emerging channels. What we're looking for

• At least 4 years' experience in media buying, including affiliate or comparison site traffic.
• Previous in-house experience at an affiliate business.
• At least 2 years' experience leading or managing a team.
• Hands-on paid social experience across platforms such as Meta, Snapchat, X, Reddit and Telegram.
• Experience in a regulated sector such as iGaming, sports betting or crypto, including platform compliance and certification.
• Practical experience with mobile app campaigns, in-app event tracking and an MMP such as AppsFlyer or Adjust.
• Strong analytical skills and experience managing budgets against commercial performance targets.
• US market experience is an advantage. What you'll do
• Lead and develop the Media Buyers, setting clear priorities and helping the team meet monthly spend and revenue targets.
• Plan and optimise campaigns across paid social, programmatic, mobile/app and direct media channels.
• Scale affiliate and comparison site campaigns from strategy and creative development through launch, testing and optimisation.
• Manage budgets across platforms and markets against ROI and ROAS targets.
• Build relationships with media partners, evaluate new DSPs and traffic sources, and work closely with internal teams.
• Use campaign data, A/B testing and creative iteration to identify opportunities for growth.
• Oversee mobile app acquisition, including installs, in-app events, attribution and native ad formats.
• Navigate platform certification, whitelisting and advertising requirements in regulated markets. What's on offer A competitive salary, performance-based incentives, professional development opportunities and a collaborative team environment with regular company events.