Senior Marketing Manager

MADE Careers is working with a design led property developer looking to appoint a Marketing & Brand Director to lead its brand, marketing and communications across a growing portfolio of projects. This is a senior but very hands on role, sitting close to the leadership team and involved from the earliest stages of a project; developing the identity and story around a new acquisition, through to campaigns, launches, leasing, events and the way a completed place is presented and experienced. It would suit someone who understands architecture, design and place, has excellent creative judgement and wants the freedom to develop ideas rather than simply manage an established marketing function. The Role You'll lead marketing and communications across both the business and its individual projects, working closely with the CEO, development and asset management teams alongside architects, designers, agencies and other creative partners. The remit is deliberately broad. You could be developing the positioning for a new project, briefing a designer or filmmaker, writing a pitch, planning an event, overseeing digital content or working with the development team on how a building or neighbourhood is brought to market. It's a small, ambitious team, so this needs someone equally comfortable setting the strategy and getting involved in the detail. Responsibilities

• Lead the overall marketing, brand and communications strategy
• Develop positioning, identities and narratives for new and existing projects
• Create and deliver project launch and marketing campaigns
• Oversee corporate brand and communications
• Work closely with development and asset management teams from early project stages
• Brief and manage branding, design, photography, film and other creative partners
• Develop presentations, pitches and marketing collateral
• Oversee digital content, social media and project communications
• Plan and deliver events, launches and other brand activity
• Work with PR partners and manage external communications
• Build relationships with architects, designers, agencies and collaborators
• Ensure a consistently high standard of written and visual communication across the business
• Manage multiple projects, campaigns and priorities simultaneously Requirements
• Significant experience in a senior marketing, brand or communications role
• Strong understanding of architecture, design, property, placemaking or the wider built environment
• Excellent creative judgement and visual literacy
• Strong writing, editing and presentation skills
• Experience developing brands, campaigns and project positioning
• Confidence moving between strategic thinking and hands-on delivery
• Experience briefing and managing creative agencies and consultants
• Good knowledge of Adobe Creative Suite
• Experience across digital content, social media, events and campaigns
• Confidence working directly with senior leadership and multidisciplinary project teams
• Highly organised and comfortable managing several projects at once
• Collaborative, entrepreneurial approach with a willingness to get involved
• Property or real estate experience would be valuable, but isn't essential. We'd also be very interested in people coming from architecture, design, construction or the wider built environment who understand how to build strong brands and communicate projects and places. Benefits
• Senior role with direct access to the leadership team
• Significant creative ownership
• Opportunity to influence projects from their earliest stages
• Varied portfolio across property, architecture, design and placemaking
• Opportunity to work with leading architects, designers and creative partners
• Small team with plenty of scope to introduce new ideas and ways of working Why This Role This is a particularly good opportunity for someone who wants more creative ownership than a traditional property marketing role might offer. You'll be close to the projects and the people making them happen, with the opportunity to influence everything from the initial identity and positioning through to how a building or place is ultimately communicated and experienced. 📩 Sheena | sheena@madecareers.com