Marketing Assistant

Pretty Lavish is a British fashion brand dedicated to inspiring its community to embrace individuality and become the best version of themselves. The brand bridges the gap between high street and designer labels by offering quality, timeless, and versatile designs that transition effortlessly from day to night and across seasons. Known for sophisticated occasionwear, luxury knitwear, and a sleek, modern bridesmaid collection, Pretty Lavish focuses on pieces that can be loved and worn for years. The team values creativity, style, and a customer-centric mindset, and welcomes individuals who are excited to contribute to a growing fashion brand. The Role As Marketing Assistant, you'll support the day-to-day delivery of our marketing activity across all channels. You'll play a key role in keeping the marketing calendar and campaigns on track, coordinating shoots and content, supporting email and social activity, and helping the wider team bring creative ideas and activations to life. You'll be someone who loves being organised, has a genuine interest in fashion and culture, and is naturally proactive when it comes to spotting opportunities and getting things done. Key Responsibilities Marketing Calendar & Campaign Planning

• Own and maintain the marketing calendar, ensuring all activity, launches, campaigns and key dates are accurate and up to date.
• Support the wider marketing team with campaign planning, timelines and activation planning.
• Help develop and coordinate activation concepts, from initial idea through to execution.
• Ensure key marketing deadlines and deliverables are communicated clearly across the team. Content & Shoot Coordination
• Organise and coordinate shoots, including booking models, photographers, and other creatives
• Coordinate sample preparation ahead of shoots, ensuring products are available, checked and organised.
• Support with shoot schedules, call sheets and general shoot administration.
• Help ensure content is delivered on time and in line with campaign requirements. Email Marketing & Paid Media
• Create clear and effective briefs for email campaigns and paid advertising activity.
• Schedule and link weekly email campaigns, ensuring all content, links, products and timings are accurate.
• Support the wider team with campaign setup and execution across relevant marketing channels.
• Assist with reporting and reviewing campaign performance to identify learnings and opportunities. Social Media & Community
• Schedule social content across Pretty Lavish social channels, ensuring content is delivered consistently and in line with the marketing calendar.
• Support day-to-day community engagement across social channels, responding to comments, messages and customer interactions in the Pretty Lavish tone of voice.
• Stay close to emerging social trends, formats and platform developments, identifying relevant opportunities for the brand. Trends, Culture & Opportunities
• Stay up to date with fashion, social, celebrity and wider cultural trends.
• Proactively flag relevant moments, trends, creators and opportunities to the wider marketing team.
• Bring fresh ideas and inspiration to team conversations and campaign planning. Reporting & Analysis
• Pull monthly marketing reports, tracking key performance metrics across relevant channels.
• Help maintain regular reporting and ensure key insights are shared with the wider marketing team.
• Support with ad hoc analysis and reporting when required. Influencer & Brand Partnerships
• Support influencer outreach, raising gifting orders and relationship management.
• Help coordinate collaborations from initial outreach through to delivery. About You We're looking for someone who is organised, proactive and genuinely excited by fashion, marketing and culture. You'll be comfortable working in a fast-paced environment where priorities can move quickly, and you'll naturally take ownership of getting things done. You'll ideally have:
• Previous experience in a marketing, fashion, ecommerce, social media or similar role.
• A genuine interest in fashion, social media, culture and emerging trends.
• Excellent organisational and time-management skills, with strong attention to detail.
• The ability to manage multiple tasks and deadlines simultaneously.
• A positive, collaborative attitude and willingness to learn.
• Confidence communicating with internal teams, creatives, influencers and external partners.
• A creative mindset with the ability to bring ideas and inspiration to the team. In return, you'll receive some 'Pretty Positive' perks:
• Idyllic Countryside Head Office - in the leafy village of Widford, Hertfordshire
• Hybrid Working and Flexi Hours
• Early Finish Friday on the last Friday of every month
• Generous Staff Discount - 50% for you, 20% for your friends and family
• 25 Days Holiday + Birthday Day - your birthday off every year after one years service
• Start-up Culture - the chance to make a real impact to a fast-growing company