Digital Brand Experience Manager - Shopify

My client is a luxury fashion brand dedicated to beautiful design, exquisite craftsmanship, and an elevated aesthetic. We believe that our digital flagship should be just as inspiring, immersive, and flawless as stepping into a physical boutique. We are not looking for an IT-focused Product Owner to add layers of complex new technology. Instead, we are seeking a brand-first visual storyteller with a commercial mindset. This is a role where high-end taste, visual curation, and digital seamlessness meet. You will own the front-end experience of our website, ensuring that our imagery, content, and products are perfectly merchandised to drive desire and conversion. Location: London (4 days in office, 1 from home) Salary: Up to £70k The Role As our Digital Brand Experience Manager, you will take total ownership of our Shopify storefront, content, and data. You will bridge the gap between creative excellence and commercial performance, making sure our brand narrative translates beautifully into a user journey that sells. Key Responsibilities

• Site & Content Curation: Build stunning campaign, category, and landing pages. Manage site merchandising, product sequencing, search filters, and recommendations to optimize the collection layout.
• Commercial Visual Storytelling: Ensure our content and photography sell. You will optimize the site journey and usability to create an effortless, premium shopping experience.
• Data & Platform Management: Maintain impeccable product data standards and oversee the product creation pipeline (managing our team coordinator, Estelle).
• Data Layers & Feeds: Oversee product feeds (Athos, Intelligent Reach, Feedr) and manage our tracking and data layers (Elevar, GA4, consent management).
• Analytics & Strategy: Analyze site metrics and content performance to understand consumer behavior and continually refine the digital experience.
• Tech Partnership: Maintain our technical roadmap and brief our development partners (Function). You will act as the first point of contact if an issue arises before handing technical execution over to Function. About You Technical skills matter, but your innate sense of luxury aesthetic, brand alignment, and taste cannot be taught. You are a commercial thinker who understands how an elite digital experience influences luxury consumer behaviour.
• Experience: Proven track record running the front end of a website for a premium or luxury brand. Experience leading a site re-platform or substantial redesign is highly desirable.
• Tech Stack: Strong working knowledge of Shopify is essential. Familiarity with GA4, Elevar, and luxury marketing feeds is highly advantageous.
• Commercial Proof: You can confidently point to site pages you have built and explain the strategic, commercial thinking behind their layout.
• Agency Management: Proven experience directly managing external agencies, holding them accountable to high standards and timely delivery.
• Leadership: Prior experience in line management is a strong plus, as you will directly manage product creation workflows.