Head of Marketing and Comms - Social Impact Real Estate

Head of Marketing & Communications | Social Impact Real Estateb Scale-up London or Manchester (Hybrid) - 4 days in-office Up to £90k + Bonus We're recruiting for a fast-growing, purpose-led real estate group tackling one of the UK's biggest challenges: the shortage of affordable housing. They partner with Local Authorities, housebuilders and institutional investors to deliver high-quality affordable homes at scale, helping people into homes they couldn't otherwise afford. After securing significant institutional investment, they're now building a national portfolio. They've never had a dedicated marketer, until now, and there's a lot worth talking about. This is where you come in... The role This is the first marketing hire within a company of c50 employees, a genuine blank canvas. You'd create the marketing and comms strategy and plan, then deliver it yourself. You'd be supported by an in-house Brand Manager, AI Manager and the leadership team, and there are plans to grow the team over time. You'd own:

• Marketing and communications strategy, narrative and messaging b2b/b2c
• PR, including managing an external PR agency
• Thought leadership, including building the profiles of a strong senior leadership team
• Social media and LinkedIn, using AI to work smarter
• Investor and stakeholder materials
• The marketing budget, including what to do in-house and what to outsource You'd be telling one story to two very different audiences: institutional investors, developers and councils on one side, and residents and first-time buyers on the other. Getting that balance right is a big part of the job. What you'll bring
• 10+ years in marketing, communications or PR
• A track record of building a marketing function, ideally as a first or foundational hire
• Strong PR experience, including handling sensitive or complex topics
• Experience of securing press coverage
• Excellent writing, and real creativity. You'll make a traditional sector sound anything but
• Confidence with AI and social media
• A hands-on, commercial, low-ego approach. Culture fit matters a lot here You don't need a property or housing background. They'd love to hear from people in creative, consumer-facing sectors such as hospitality who can bring fresh thinking to this market. Why this role
• A blank canvas at a real moment of scale
• Direct access to senior leadership in a lean, fast-moving team
• A tech-first business in a traditional sector
• Purposeful work that changes people's lives The package Location: London or Manchester, 4 days in the office and 1 from home Benefits: 25 days' holiday plus extra wellbeing days, private healthcare, a monthly wellness allowance, enhanced parental leave and an EV salary sacrifice scheme