X2 Senior Business Development Manager - Homecare Technology

Senior Business Development Manager – Homecare Technology 💰 £70k–£80k basic + uncapped commission 🏡 Remote-first UK 🚆 Limited monthly travel – fully expensed 📈 High-growth, investment-backed technology business 🏥 Private medical 📈 Significant growth and progression opportunity Areti has been exclusively retained by a rapidly growing technology business operating within the UK healthtech sector. We're looking for a Senior Business Development Manager who genuinely understands Homecare. This is the important bit: We're not simply looking for a SaaS salesperson who thinks they could learn Homecare. We want someone who already understands how domiciliary care providers operate, how senior decision-makers think and the commercial and operational pressures facing the sector. You'll work strategically with some of the UK's larger care organisations, developing opportunities over longer sales cycles and building relationships that go far beyond a traditional software pitch. You'll be responsible for:

• Developing strategic target accounts.
• Building relationships with owners, directors and senior operational leaders.
• Navigating complex, multi-stakeholder sales cycles.
• Running consultative discovery.
• Building and converting high-value opportunities.
• Commercial negotiation.
• Working through procurement and tender processes.
• Maintaining disciplined pipeline management and forecasting.
• Representing the business across the wider sector. What we're looking for You'll ideally understand areas such as:
• Domiciliary / Homecare operations.
• Rostering and visit scheduling
• Recruitment and retention challenges
• CQC requirements
• Local authority commissioning
• Procurement / frameworks
• The commercial pressures facing care providers Your experience could come from technology, SaaS, care services or another supplier selling strategically into Homecare. What matters is that you can walk into a conversation with senior Homecare leaders and understand their world immediately. This is a brilliant opportunity for someone who combines sector knowledge with genuine enterprise-level commercial ability. The client is confidential at this stage, but Areti is exclusively managing the search and can provide full details during the process. 📩 Message me directly for a confidential conversation.