Digital Marketing Manager

Digital Marketing Manager – PPC & SEO Preston, Lancashire | Full-time | Permanent | Up to £32K We're looking for a Digital Marketing Manager who knows their PPC from their SEO and, more importantly, knows how to turn both into genuine commercial results. The primary focus of this role will be the management, optimisation and growth of paid advertising campaigns, particularly across Google Ads and Microsoft Ads, for a range of different clients. With PPC and SEO at the heart of the role, you'll manage and optimise paid campaigns, develop the organic search strategy, and use data to continually improve performance. We want someone who can look at the numbers, work out what they actually mean, and do something about them. What you'll be doing: PPC

• Take ownership of Google Ads and Microsoft Ads accounts, from campaign creation through to ongoing optimisation.
• Build, manage and optimise Search, Performance Max, Display and remarketing campaigns where appropriate.
• Carry out keyword research and continually refine targeting, search terms and negative keyword strategies.
• Write and test ad copy to improve click-through and conversion rates.
• Manage budgets and bidding strategies with a focus on ROI and ROAS.
• Monitor CPC, CPL, CPA, conversion rates and overall campaign profitability.
• Analyse campaign performance and identify opportunities to increase quality lead volume while reducing acquisition costs.
• Run ongoing A/B testing across campaigns, ads, audiences and landing pages.
• Make sure conversion tracking is accurate and giving you the data you need to make good decisions.
• Look beyond the initial lead and analyse lead quality, sales conversion and ultimately revenue SEO
• Take ownership of the company's organic search strategy and identify opportunities for growth.
• Carry out keyword research and develop strategies around target search terms.
• Optimise existing website content and identify opportunities for new content.
• Work on both on-page and technical SEO improvements.
• Monitor organic rankings, traffic, visibility and conversions.
• Identify opportunities to improve organic performance and increase relevant, commercially valuable traffic.
• Work with content and wider marketing teams to ensure SEO is built into the wider digital strategy.
• Use tools such as Google Search Console and GA4 to identify trends, opportunities and areas for improvement.
• Keep up to date with changes to search engines and the wider SEO landscape. You'll ned to keep up to date with changes across PPC, SEO, analytics and the wider digital marketing landscape. We need someone who is happy speaking with clients, presenting and managing SEO & PPC campaigns from end to end. You'll be managing clients whilst working hands on with their Digital Marketing. Salary is up to £32K, office in Longridge, Preston. Full time. Digital Marketing Manager / PPC / SEO / Google Ads / GA4 / Google Analytics /CPC / CPL / ROI / CRO