Head of Brand

Most pet brands are built around the dog. This one wants to build a brand around the person holding the lead. We're partnering with a fast-growing global consumer business with more than one million customers. Around 75% of its revenue already comes from the US, and the ambition from here is significant. Performance marketing has powered much of that growth. Now they want to build something harder to replicate: a brand people genuinely want to belong to. Think about what the best brands in beauty, fashion, activewear and wellness have achieved. They don't just sell products. They become part of their customers' identity and culture. The opportunity is to do that in a category where nobody has truly cracked it yet. The opportunity As Head of Brand, you'll have ownership to help turn an already successful ecommerce business into a globally recognised lifestyle brand. You'll shape how the brand shows up across content, organic social, community, influencers, partnerships, PR, events, product launches and customer experience. And you'll have the opportunity to prove the commercial power of brand. Today, the business is heavily weighted towards performance marketing. The ambition is to invest significantly more into brand as you demonstrate its impact on organic demand, retention, LTV and revenue. You'll work directly with the founder and alongside an established Head of Growth. There are no layers of approval or mature brand playbook to inherit. You'll help write it. Who we're looking for You've already helped build a consumer brand that people genuinely care about. You're highly creative, culturally curious and instinctively understand what makes something resonate. But you're also commercial. You want to know whether the idea worked, what changed because of it and whether it's worth doing again. You're equally comfortable setting the strategy and getting into the detail to make it happen. This is a player-coach role, particularly while the function is being built. Your background could be in beauty, wellness, fashion, activewear or lifestyle. Pet experience isn't required. Fresh thinking from outside the category is actively encouraged. You'll be based in the UK or Europe, but you'll need a strong understanding of US consumers and culture, where the majority of the brand-building focus will sit. Why this one? Because you won't be joining to maintain somebody else's brand. You'll have the backing of a profitable, rapidly growing business, direct access to its founder, and significant freedom to experiment, challenge and build. The challenge is simple to describe and difficult to achieve: Build the lifestyle brand that changes how people think about the entire category. Head of Brand UK / Europe | Remote | £100k-£120k+