Head of Marketing

⭐️ Head of Marketing 📍 London (Hybrid 3x pw) 💰 £60,000 to £70,000 + Perks Our client is one of the most respected names in speciality coffee, with a global reputation. With revenues of c.£10m, double-digit growth and a successful mix of D2C and wholesale, the business works with some of the best independent cafés and hospitality operators while selling directly to a highly engaged community of coffee enthusiasts. They are now looking for an exceptional Head of Marketing to lead a talented team and own how the brand looks, speaks, connects and grows. 🚀 Role & Responsibilities: 📋 🎨 Own the Brand & Creative Direction

• Protect and evolve the brand positioning, visual identity and tone of voice, ensuring everything the customer sees and experiences feels distinctive and consistent. 🚀 Bring Campaigns & Product Launches to Life
• Lead the creative concept and execution of campaigns across new product launches, seasonal moments, loyalty and wider brand initiatives. ☕ Build Brilliant Product Storytelling
• Turn an incredibly fast-moving product pipeline, with around 50 coffee launches each year into compelling stories that make customers want to discover, engage and buy. 📈 Drive Marketing Performance
• Own and report on key metrics across acquisition, conversion, retention and AOV, using performance and customer insight to continuously improve marketing activity. 📱 Develop Paid & Digital Marketing
• Take ownership of the evolving paid-media strategy, identifying where investment can drive incremental growth without losing what makes the brand special. 🗓️ Own the Marketing Calendar
• Bring structure to a busy commercial calendar, coordinating launches and campaigns across e-commerce, wholesale, education, events and the wider business. 🤝 Connect Marketing with the Business
• Work closely across Coffee Buying, E-Commerce, Wholesale and Operations to ensure campaigns are commercially relevant and brilliantly executed. 👥 Lead & Develop the Marketing Team
• Lead a Marketing team of 5 spanning e-commerce, content and product, setting clear priorities, KPIs and standards while developing the people around you. What's on Offer? 🤝
• Salary: £60,000 to £70,000
• 5% to 8% Pension Contribution
• Enhanced Parental Leave
• 28 Days Holiday + Bank Holiday (36 total) Do you have the following to apply? ✅
• Brand & Creative: A strong creative eye with the ability to protect a brand while continually finding new and engaging ways to bring it to life.
• Commercial Marketing: Comfortable balancing brand building with acquisition, retention, conversion, AOV and wider commercial objectives.
• Campaigns: Experience taking campaigns and product launches from initial idea and creative concept through to execution and measurement.
• Digital & Paid: Strong understanding of digital marketing, with experience managing or developing paid-media activity.
• Team Leadership: Experience leading, coaching and developing a small multi-disciplinary marketing team.
• Fast-Paced Consumer: Comfortable managing multiple launches, projects and priorities simultaneously in a fast-moving environment.
• Food, Drink or Hospitality: Ideally from food & beverage, hospitality or a closely related consumer category. If coming from outside food & beverage, previous exposure to hospitality would be highly advantageous.
• Curiosity: You don't need to arrive as a coffee expert, but you do need to want to become one. Due to the high volume of applications received we are unable to respond to everyone directly. If you are not contacted within 15 working days, you have unfortunately not been shortlisted. Lawrence Recruitment is acting as an employment agency on behalf of our client.