Senior Marketing Manager
Morgan McKinley
Recruitment Agency
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An established and growing wealth management organisation is looking to appoint a Senior Marketing Manager to join its marketing function on a 16 month fixed-term contract. This is a varied senior-level position offering the opportunity to take ownership of a wide range of marketing activity, from brand and PR through to campaigns, content, events and strategic projects. Key Responsibilities
- Lead the development and delivery of brand awareness and advertising activity, working alongside agencies and internal marketing teams.
- Manage key external agency relationships, ensuring briefs are clear, work is delivered effectively and projects remain on track.
- Help shape creative concepts, campaign activity and media approaches, using performance data and customer insight to inform future activity.
- Support the development and execution of the organisation's PR programme, ensuring messaging is consistent across audiences and channels.
- Take responsibility for the organisation's marketing collateral and client-facing materials, ensuring content remains relevant, accurate and aligned with the brand.
- Identify gaps in existing materials and develop new content and collateral where required, managing the process from initial idea through to final delivery.
- Provide strategic oversight of the events programme, ensuring activity supports wider commercial and marketing objectives.
- Partner with the Events Manager to establish priorities, manage resources and ensure the overall events calendar delivers against business requirements.
- Take ownership of key marketing campaigns and projects, adapting priorities according to changing business needs.
- Manage and support two Marketing team members, providing coaching, direction and ongoing development.
- Maintain strong brand governance, ensuring marketing and event activity consistently reflects the organisation's visual identity and tone.
- Contribute to the ongoing evolution and repositioning of the brand, including working with external creative partners on new marketing assets. Experience & Skills Required
- Strong background in a Senior Marketing Manager or similar broad marketing position.
- Experience spanning several marketing disciplines, ideally including brand, PR, events, content/copywriting and campaigns.
- Confident managing creative, PR, media or other external agencies.
- Previous experience of managing, mentoring or developing marketing professionals.
- Strong project management skills and the ability to manage multiple workstreams simultaneously.
- Excellent written and verbal communication skills, with confidence working with stakeholders at different levels.
- Commercially minded, proactive and comfortable taking ownership of projects from start to finish.
- Able to operate effectively in a fast-paced environment and manage competing deadlines.
- Strong attention to detail and a high standard of written and visual output.
- Proficient across Microsoft Office, particularly Word, PowerPoint and Excel.
- Previous experience within financial services, wealth management or another regulated/professional services environment would be beneficial.
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