Senior Strategist

Senior Strategist | Independent Brand & Design Agency | London 4 days a week onsite Central London £65-85K DOE We're looking for a Senior Strategist to make our clients strategic offer more visible, more valuable and easier to buy. This is a senior role for someone who can sharpen their thinking, strengthen their creative work and make their client conversations more decisive. As a Senior Strategist you'll take day-to-day ownership of the agencies strategic offer, turning their strategy framework into a practical decision-making tool across live projects, pitches, workshops, thought leadership and internal ways of working. This isn't a role for someone who hides behind strategy language. We need to find someone who makes things clearer — who can find the real problem behind the brief, turn complexity into useful direction, and help clients and creative teams decide. About you You're a Senior Strategist with a very strong background in a brand, design, or creative = agency. You have a culture firsts approach, interested in the impact strategy has on a brands business, why brands matter, how they grow and how they make people feel. You're not just a researcher — you're a thinker, writer, facilitator and creative partner. You can find insight in messy information, turn it into a clear point of view, and make that thinking useful for clients, designers and the wider agency. You don't only answer the brief; you spot the opportunity it's missed. You will be someone comfortable leading a senior client workshop, shaping a brief with a designer or contributing to a pitch. What you'll do

• Lead strategy across brand creation, redesign, packaging, activation, portfolio and innovation projects
• Run discovery, audits, stakeholder interviews, workshops and synthesis
• Define positioning, purpose, proposition, naming, messaging, brand architecture and creative strategy
• Write sharp, useful creative briefs that help creative teams do their best work
• Present strategic recommendations to senior clients and help them make decisions
• Contribute to pitches, proposals and new business conversations What you'll bring
• Strategic clarity — turning complex challenges into simple, useful direction
• Creative translation — briefs that help designers make stronger work, faster
• Commercial judgement — spotting growth opportunities and showing clients what the work is worth
• Workshop leadership — designing sessions that create momentum and decisions, not just conversation
• Confident, clear presenting — able to defend recommendations without becoming defensive
• Independent thinking — you use AI to widen your inputs and pressure-test ideas, but you own the judgement call. This role is a great opportunity to work directly with the Creative Director and Senior team. You'll be part of an independent agency with strong long-standing client relationships and an opportunity to make a real impact.