PR and Communications Manager

Alessandra Rich is a luxury fashion brand founded in 2010, known for its sophisticated and feminine aesthetic. The brand has offices in London and Milan and produces its collections in Italy, maintaining a strong connection with the Italian tailoring tradition. The company is constantly expanding, offering opportunities in a creative and dynamic environment, perfect for those who want to grow in the world of high-end fashion. Alessandra Rich is seeking an experienced PR and Communications Manager to lead its London press office and oversee international press, VIP and celebrity relations. This senior, hands-on role combines communications strategy with the daily management of a small, activepress office. Workingclosely with the CEO, CreativeDirector, Milan team,and sales and e-commerce teams, the successful candidate will translate the brand's creativeand commercial priorities into a focused communications programme. Key Responsibilities

• Develop and implement seasonal PR and communications strategies.
• Build relationships with fashion editors, journalists, stylists, talent representatives.
• Manage editorial requests, media pitching, interviews, press materials.
• Develop a targeted VIP and celebrity dressing programme, gifting and product loans.
• Oversee press samples, international trafficking, couriers, customs documentation and returns.
• Plan press days, presentations, dinners and special brand projects.
• Coordinate communications activity with product launches, retailers, e-commerce priorities and key markets.
• Manage external agencies, suppliers, budgets, deliverables and usage rights.
• Produce concise reports on coverage, placements, sample activity, events and project performance.
• Manage the London office and supervise junior staff, interns and freelance support.
• Act as the principal contact between the London office, CEO and Milan team. Candidate Profile
• Minimum 3–5 years' PR and communications experience within luxury fashion, preferably in-house.
• A current network of fashion editors,stylists and celebrityrepresentatives.
• Experience managingVIP dressing, editorialloans and international sample trafficking.
• Experience runninga small team or pressoffice.
• Excellent communication, organisation and attentionto detail.
• Strong commercial awareness and confidence managingbudgets and externalpartners.
• A proactive, calm and resourceful approach.
• Discretion, soundjudgement and an affinity with the Alessandra Rich brand. This position suits someone adaptableand accountable who can move confidently betweenstrategy, relationship management and detailed operational work within a small international luxury-fashion business.