Sales Manager

Sales Manager – Structural Steel 📍 London 💼 Permanent | Full Time 💰 Competitive salary, depending on experience Selling structural steel in London means knowing more than how to sell. You need to understand the projects, the contractors, the pressures around programme and cost, and most importantly, what a steel fabricator can actually deliver. We're looking for a Sales Manager with previous experience working for a structural steel fabricator to develop new business, build strong client relationships and help bring the right projects into the business. The Role You'll be responsible for developing new opportunities across the London and wider UK construction market, while continuing to build relationships with existing clients. You'll be speaking with main contractors, developers, steelwork contractors, engineers and other construction professionals, getting involved early in projects and identifying where the business can add value. You'll qualify opportunities, understand project requirements and work closely with estimating, engineering and project teams to put forward commercially viable solutions. You'll also stay involved throughout the sales process, making sure relationships are developed into long-term partnerships and repeat work. What You'll Bring

• Proven sales/business development experience within a structural steel fabrication business
• Strong understanding of structural steelwork, fabrication and project delivery
• Established contacts within the London construction market
• Track record of generating new business and winning structural steel projects
• Confidence discussing steelwork requirements with both technical and commercial contacts
• Ability to understand project specifications, drawings and client requirements
• Strong negotiation, communication and relationship-building skills
• Good commercial awareness, including understanding project margins
• Full UK driving licence and willingness to travel to clients and project meetings Why This Role? You'll be selling steel from a position of knowledge. Because you've worked within a fabricator, you'll understand the difference between a project that looks attractive on paper and one that genuinely works for the business. You'll have the opportunity to develop relationships across the London construction market, open doors to new projects and have a direct influence on the company's future order book. This isn't simply about managing a sales pipeline. It's about finding the right projects, getting in front of the right people and turning industry relationships into profitable structural steelwork. If you've worked for a structural steel fabricator and have the contacts, commercial understanding and drive to win work across London, this could be worth a conversation. Apply now or get in touch for a confidential discussion.