Marketing Lead

Senior Marketing Manager/Marketing Lead Up to £70-80K plus Bonus Leicester (Hybrid) Ready to lead overall marketing and drive real commercial growth? A growing UK technology business is looking for an experienced Marketer to lead its digital marketing function and drive B2B lead generation across digital, brand/product marketing, paid social, email and content. Our client operates across VoIP, business broadband, cloud communications and emerging AI technology, including AI-powered phone systems and voice agents. This is a senior, hands-on leadership role with full ownership of digital marketing strategy, campaigns, budget and team performance. What you'll do

• Own and deliver the overall digital marketing and demand-generation strategy
• Lead a team across marketing
• Demand generation activities including events, PR, and other GTM techniques
• Develop go-to-market campaigns for new AI and technology products
• Manage and optimise Google Ads, Microsoft Ads, LinkedIn and Meta
• Develop email marketing, lead nurturing and ABM activity
• Drive website CRO, landing pages and A/B testing
• Analyse performance, ROI and pipeline
• Manage digital marketing budgets and external agencies where required
• Identify new opportunities across emerging areas such as GEO, AEO and AI search
• Mentor and develop team members while driving best practice What we're looking for You'll have 7+ years' digital marketing and demand-generation experience, ideally within B2B technology, SaaS, telecoms or an agency environment, with previous experience leading a team or managing marketing resources. You'll bring:
• Strong strategic and hands-on GTM/acquisition marketing experience
• Proven SEO and PPC expertise
• Experience with Google Ads, LinkedIn and Meta
• Strong knowledge of B2B lead generation, ABM and marketing funnels
• Experience with CRM and marketing automation platforms (HubSpot)
• Strong analytical and reporting skills
• Experience managing budgets and measuring ROI
• Excellent communication, presentation and leadership skills
• A commercially focused, data-driven approach