Equity Partner - Head of Organic Growth and Content

Equity Partner Opportunity | Head of Organic Growth & Content (Luxury E-commerce) Company: Ministry of Luxury Ltd Location: United Kingdom (Remote) Engagement Type: Equity for Services Overview Ministry of Luxury is a UK-based luxury jewellery brand focused on craftsmanship, ethical sourcing, and modern luxury positioning. We are entering a growth phase and are looking for a strategic business partner to lead our organic acquisition efforts. This is not a salaried role. This is an equity-based partnership for someone who understands long-term value and is ready to build a brand from the ground up. The Role You will take full ownership of organic growth, with a primary focus on content-led acquisition across digital channels. The role blends strategy and execution, requiring both creative capability and technical understanding. You will be responsible for:

• Leading all organic growth strategy across search, social, and content channels
• Creating and editing high-quality video content aligned to luxury brand standards
• Developing SEO-led content frameworks to drive traffic and ranking performance
• Managing on-site content structure in line with website architecture and UX principles
• Building a consistent brand narrative across all digital touchpoints
• Driving measurable growth in traffic, engagement, and conversion Candidate Profile We are looking for a commercially minded operator with a strong execution bias. Essential:
• 3–5 years' experience in content creation within e-commerce, ideally in the luxury or premium sectors
• Proven capability in video production and editing
• Strong understanding of SEO, keyword strategy, and search intent
• Working knowledge of website structure, UX, and conversion principles
• Ability to operate independently and take full ownership of a function
• Based in the United Kingdom with the ability to work remotely Desirable:
• Experience scaling organic channels from early-stage growth
• Understanding of brand positioning within luxury markets
• Familiarity with platforms such as Shopify, BigCommerce, or Wix