Lead Generation Specialist

Role – Lead Generation Specialist Location – Birmingham city centre (Hybrid – 4 days office / 1 day WFH) Salary – £40,000 - £50,000 + Commission Scheme Start Date – Immediate Freelance / Perm – Perm Lead Generation Specialist | Commercial Office Design & Build / Fit-Out I'm working with a market-leading commercial interior Design & Build specialist headquartered in Birmingham city centre. Turning over nearly £40m and delivering high-impact workplace transformations across the UK, they are recognized as one of the premier names in the fit-out and refurbishment sector. To support their expanding business development engine, they are seeking an articulate, sharp Lead Generation Specialist (Workplace Advisor) to drive targeted new business outreach. Working directly alongside an ambitious Business Development team in a modern, collaborative city-centre office, this is a central role for a consultative dynamic phone communicator who excels at unearthing commercial property opportunities. The Role You'll be responsible for:

• Conducting outbound research-driven calls to engage senior executives, corporate decision-makers, and commercial property contacts.
• Identifying upcoming business triggers, such as lease events, relocations, or refurbishments, across commercial office space.
• Qualifying and booking high-value, structured appointments for the Business Development team based on project timeline, square footage, budget, and decision-making setup.
• Conducting targeted market research to profile potential target accounts and uncover high-potential leads.
• Articulating the company's high-end Design & Build capabilities, portfolio, and value proposition to key stakeholders.
• Nurturing long-term prospect pipelines through structured, strategic follow-up communication.
• Maintaining rigorous, accurate contact and lead intelligence records within the company CRM system.
• Sharing regional market intelligence, occupier movements, and industry trends directly with the wider business development team. What We're Looking For Ideally, you'll have proven experience in outbound phone-based lead generation, business development, or appointment setting specifically within commercial property, construction, or workplace fit-out. You must possess an exceptional telephone manner and a naturally curious mindset that enables you to ask smart, insightful questions rather than simply read off a script. You'll need to be target-driven, resilient, and confident navigating complex conversations with senior leaders (MDs, Operations Directors, and Real Estate Heads). If you want to play a crucial role in driving high-value workplace projects for a top-tier regional industry leader, this position offers the ideal next step.