Head of Digital, Innovation and AI, Distribution Marketing

• Digital Marketing, Innovation & Al-Solutions
• Partnership Distributions (Bancassurance & Brokers)
• Team Leadership Opportunity

Our client is a market-leading insurer with a well-established presence across Asia and a reputation for innovation, customer excellence, and sustainable growth. As the organisation continues to strengthen and scale its Partnership Distribution business, an exciting opportunity has arisen for a senior leader to drive innovation, digital transformation, and marketing effectiveness across the Bancassurance and Partnership Distribution channels through technology, data, AI-driven solutions, and strategic marketing initiatives.

The key responsibilities for this position are as follows:

• Develop and execute the overall channel strategy for innovation and marketing to support distribution growth and long-term business objectives.
• Lead digital transformation initiatives, leveraging AI, automation, and emerging technologies to improve operational efficiency and business performance.
• Enhance partner and sales experiences by implementing data-driven tools and digital solutions that increase service quality and productivity.
• Use customer, market, and business data analytics and insights to identify growth opportunities and drive continuous improvement across distribution channels.
• Design and deliver impactful marketing campaigns that increase customer engagement, lead generation, acquisition, and conversion rates.
• Drive personalization, customer segmentation, and digital engagement strategies to create more relevant and seamless customer journeys.
• Track the performance and adoption of innovation programs and marketing initiatives, ensuring measurable returns and value creation.
• Collaborate with distribution, marketing, product, customer experience, operations, and external stakeholders to successfully execute strategic initiatives.
• Oversee partner engagement activities, conferences, forums, and events, ensuring alignment with business goals, governance standards, and budget requirements.
• Lead a high-performing team and drive team performance through effective mentoring, capability building, and workforce planning while fostering a culture of empowerment, collaboration, and continuous improvement. Successful applicants will have the following skills and experience:
• University degree with minimum 10 -15 years working experience in Partnership Distribution, Digital Marketing, Channel Marketing, Innovation and / or Distribution Strategy.
• Industry experience from Insurance, Bancassurance, Insurance Brokers, Retail Banking and / or Wealth Management
• Demonstrated expertise in leveraging digital channels, customer engagement strategies, data analytics, CRM platforms, and emerging technologies to enhance business performance.
• Strong business insight with the ability to develop strategic initiatives, influence key stakeholders, and drive organisational objectives.
• Outstanding leadership and interpersonal skills, with experience managing cross-functional projects, driving transformation initiatives and communicating effectively with senior executives.
• Solid understanding of the insurance landscape, including market dynamics, regulatory expectations, and risk management considerations.
• Excellent communication skills with fluency in English and Cantonese or Mandarin.