Digital Marketing Manager

At Ian Macleod Distillers, we've built our reputation by doing things the right way. As one of Scotland's leading family-owned spirits businesses, we're proud of our heritage, passionate about our brands and ambitious about our future. But what really sets us apart is our people. When you join us, you're not just joining a business. You're joining a team that's collaborative, down-to-earth, talented and genuinely committed to helping each other succeed. That's what we mean when we say you'll be In Good Company. We're now looking for a Digital Marketing Manager to join us on a 12-month fixed-term contract to provide maternity cover and play a key role in driving our digital marketing performance across CRM, paid media, e-commerce and customer engagement. --------------------------------------------- The Opportunity This isn't a role where you'll be sitting on the sidelines. You'll be at the heart of shaping how our brands connect with consumers online, creating meaningful customer journeys and helping us make smarter, more informed marketing decisions. One day you could be launching a high-performing paid social campaign, the next optimising an email journey, analysing customer behaviour or exploring new ways to enhance the digital experience across our websites and online channels. You'll work closely with colleagues across Brand, Sales and external agency partners, giving you the opportunity to influence, collaborate and make a genuine impact. --------------------------------------------- What you'll be doing You'll take ownership of a broad and varied digital marketing remit, including: Creating seamless digital experiences

• Managing and optimising website content and performance
• Developing landing pages and customer journeys that drive engagement and conversion
• Supporting e-commerce activity and identifying opportunities for growth
• Working with agency partners to continually improve our digital presence Driving performance through paid media
• Planning, delivering and optimising paid social campaigns
• Managing budgets and measuring campaign effectiveness
• Identifying new audience opportunities and emerging digital trends
• Using insight and performance data to maximise return on investment Building stronger customer relationships
• Delivering engaging email campaigns and automated customer journeys
• Managing audience segmentation and customer data
• Driving CRM best practice and supporting data governance
• Acting as a key contact for Microsoft Dynamics CRM
• Turning customer insights into meaningful actions Helping us continuously improve
• Reporting on campaign performance and digital effectiveness
• Identifying innovative ways to enhance the customer experience
• Supporting colleagues with CRM knowledge and system adoption
• Contributing ideas that help us stay ahead in an ever-evolving digital landscape --------------------------------------------- What you'll bring We're looking for someone who combines strong digital marketing expertise with commercial thinking and a proactive approach. You'll likely have:
• Experience across digital marketing, CRM and paid media
• A strong understanding of customer engagement and digital customer journeys
• Experience using CRM, CMS and email marketing platforms
• Knowledge of paid social advertising and campaign optimisation
• Strong analytical skills and confidence working with data
• The ability to manage multiple priorities while maintaining attention to detail
• Excellent communication and stakeholder management skills If you have experience with Microsoft Dynamics, Magento, Power Automate or digital design tools, that's a bonus, but not essential. --------------------------------------------- Next Steps… To apply for this opportunity, click the ‘apply now' button to create your own recruitment account with us and submit your application. Please note, that along with your CV, you will need to answer some key questions and submit a tailored cover letter, clearly outlining why your skills and previous experiences are a perfect fit to what we are looking for – remember this is your opportunity to make yourself stand out from the crowd! This is also an open application window; therefore, we may close the advert at any point depending on the candidate applications received so our recommendation is that you apply early to ensure you don't miss out! Proudly supporting the OpenToWork movement.
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