Event Marketing Manager

Event Marketing Manager – Business, Governance Events Circa 45,000+ Benefits + Bonuses + Career Growth London - Hybrid My client produces large scale conferences and content across the Business, Governance & Finance space, a new role has arisen for an Events Marketer with minimum 3 years + b2b experience ideally from a conference business to work on a series of events The Role As a Marketing Manager you will be responsible for implementing innovative and effective digital marketing campaign plans on time and within budget in order to meet business objectives, must be a self-starter who is keen on both strategic planning and campaign execution. Tasks will include data build and management, social media optimisation, website and e-shot planning/content/execution, PPC and remarketing campaigns, media and channel partner management and more Specifically, the role involves

• Campaign Management
• Hitting agreed targets for revenue and lead generation whilst controlling the event marketing budget
• CRM and Data Management
• Email Marketing
• Creating e-mails using our software programme, ensuring best practise is adhered to, tracking responses and analysing results
• Media Partners
• Creating new and developing existing relationships with leading trade press, associations, publications and industry bodies to widen the reach and promotion of the events portfolio
• The creation of interesting and eye-catching content that draws in prospects across different marketing channels
• Conduct interviews with third parties such as speakers and write articles
• Distribute content through websites, media partners, social media and e-mail marketing to generate enquiries
• Social Media, PPC and Remarketing
• Utilising social media advertising and PPC to reach new audiences Requirements We're looking for person who is confident, passionate and energetic and who enjoys working as part of a team You will need to have strong communication skills both verbal and written and have experience in creating and delivering targeted, innovative strategies including digital campaigns that show a clear return on investment
• Preferably some experience in marketing, ideally gained within b2b publishing, conferences or exhibitions (3years minimum)
• mum)Excellent communicator, verbal and written
• Exceptional interpersonal skills and a true team-player
• Ability to work independently to deadlines and within budget
• Self-driven, results-oriented, with a positive outlook