Cluster Digital Marketing Manager

A European hospitality business is hiring a digital marketing manager to own direct revenue performance across its sites. The group has grown fast over the past two years and is now building the digital function to match. You'd own it: paid search, Performance Max, paid social, display and metasearch, alongside website performance, SEO direction and the agency partners delivering it. The commercial problem is winning customers back from the aggregators. Sites sit at different stages of maturity, and closing the gap means working alongside revenue management on pricing, supporting local marketing teams, and making the internal case for what good digital performance looks like. There's no attribution stack yet and the basics need attention first. If you want a settled playbook, this will frustrate you. If you'd rather build the foundations and own the outcome, little here has already been decided for you. You'll need several years in paid media, in-house or agency-side, with budget ownership across multiple brands, sites or markets. Strong on measurement. Comfortable directing agencies. Travel or hospitality background are important; metasearch more so.