Social Activation Specialist

Could you turn a router cutter into a viral video? Could you make job-site advice stop the scroll? Inspire the next generation of tradespeople and makers with a single post? Trend Tool Technology is looking for a creative, commercially minded Social Activation Specialist to join our growing Marketing team. This is a hands-on role focused on creating content, activating campaigns, managing creator relationships and growing the Trend brand across social media. The role does not include direct line-management responsibility. If you've got an interest in woodworking, carpentry, tools or the trade it's an advantage, but not essential. As part of our Social First approach, you'll work closely with the Content Creator Manager to plan, activate and amplify the Trend brand across Instagram, TikTok, Facebook, YouTube and LinkedIn, creating engaging content for customers, retailers, creators and the wider woodworking community. You'll play a key role in activating product launches, campaigns and influencer partnerships, helping deliver content that drives engagement, builds brand awareness and supports commercial objectives. Based at our Watford HQ, you'll have opportunities to attend trade shows, filming locations and industry events, creating content wherever the story takes you. Qualifications

• Strong skills in social media marketing, campaign activation, and audience engagement across major platforms.
• Experience in content creation for social channels, including copywriting, basic visual asset coordination, and community management.
• Ability to use social analytics tools to track performance, interpret data, and optimize campaigns based on insights.
• Understanding of digital marketing principles, including paid social, influencer partnerships, and cross-channel integration.
• Excellent written and verbal communication skills, with attention to detail and brand consistency.
• Comfort working with cross-functional teams and managing multiple campaigns or projects simultaneously.
• Prior experience in tools, woodworking, DIY, or related sectors is beneficial but not required.
• Relevant education or training in marketing, communications, or a related field is preferred. Please apply to diane.allan@trend-uk.com with a covering letter, CV and content submission either a short form video (30 seconds), static graphic, a meme or a concept inspired by a current social media trend.