Apparel Ecommerce and Commercial Growth Manager

Gumball 3000 Apparel £35-45k Basic + £20-£25k OTE Full time // Gumball HQ The opportunity Gumball 3000 Apparel sits at the intersection of automotive culture and streetwear, with a luxury feel and a globally recognised brand behind it. We are looking for a commercially driven, hands-on leader to grow the apparel and merchandise division Our brand, marketing and content create significant exposure. Your role is to turn that attention into sales, build a stronger ecommerce business and make our products easier and more cost-effective to buy around the world. You will help shape and deliver a monthly programme of limited-edition product and collaboration drops, connecting product, content and commerce to build demand, improve sell-through and bring customers back. What you will own Sales and commercial growth

• Build and execute a clear growth plan, with agreed milestones, budgets and margin targets.
• Identify the biggest opportunities across direct-to-consumer ecommerce, selective wholesale, partnerships and international markets.
• Own revenue forecasting and performance reporting, showing what is driving sales and where we should invest. Ecommerce and conversion
• Convert existing marketing, social and content reach into measurable traffic, purchases and customer growth.
• Improve site conversion, product presentation, average order value and checkout completion through practical testing and optimisation.
• Work with the marketing and content team to give every campaign a clear route to purchase, with measurable commercial results. Monthly product and collaboration drops
• Work with the creative, product and marketing teams on pricing, quantities, launch timing and sales targets.
• Use sales and customer insights to inform future products, sizing, quantities and collaborations.
• Balance exclusivity and demand with stock availability, healthy margins and disciplined inventory management. International distribution and fulfilment
• Evaluate and establish regional fulfilment, logistics and distribution partnerships where commercially viable.
• Reduce customer shipping costs and improve delivery times, while managing the total cost and complexity of fulfilment.
• Develop relationships with carefully selected retailers and distribution partners that fit the brand. Who we are looking for You have helped grow an early-stage apparel, streetwear, merchandise or culturally driven consumer brand. You understand how to turn a strong identity and an engaged audience into a commercially successful business. You combine strategic thinking with practical execution. You are as comfortable building a revenue plan or negotiating with a fulfilment partner as you are improving a product page or launching an email campaign. You will bring:
• A proven record of growing ecommerce revenue in an early-stage or small-team business, with clear examples of your contribution.
• Strong experience in conversion optimisation, customer retention, merchandising and ecommerce analytics.
• Commercial judgement across pricing, gross margin, acquisition costs, inventory and profitability.
• Experience delivering limited-edition launches, collaborations or drop-led product strategies.
• Practical knowledge of international shipping, regional fulfilment and cross-border ecommerce.
• The ability to work closely with creative and marketing teams while taking accountability for sales results.
• An understanding of automotive culture, streetwear and premium brand positioning.
• An entrepreneurial approach: resourceful, decisive and comfortable building processes as the business grows. Experience scaling an apparel business towards or beyond £1 million in annual revenue, and an established network of relevant retail, logistics or collaboration partners, would be particularly valuable. Why join us? This is an opportunity to build a significant apparel business within an established global brand, combining automotive culture, luxury, lifestyle. streetwear and limited-edition collaborations. You will have direct influence over how the business grows, with ownership of its commercial performance and the opportunity to turn global brand recognition into lasting customer demand.