Marketing Executive - Designer

Marketing Executive - Designer About Tech Educators Tech Educators provide instructor-led courses built around real industry needs. We help people build the skills, confidence and self-belief to move into work-ready careers in tech. As we grow, we stay committed to the same standard of teaching and outcomes that got us here. Main purpose of the job The Marketing Executive - Designer, coordinates and leads the Tech Educators design studio: the single point in the business where design requests are received, prioritised and delivered. The post holder creates and manages our design system, and uses it to build creative assets for every marketing channel, from web pages and social content to presentations, course learning resources and email campaigns. This is a hands-on creative role for someone who enjoys designing marketing assets. It sits within a small marketing team and works closely with colleagues across the business, so the post holder will balance their own creative ideas with a steady flow of requests from course, sales and programme teams. Email marketing is a current gap in the team, and the post holder will support the design of our email activity. How the role is split The split below is a guide to where time is spent across a typical month. It will flex around campaigns, course launches and events. Design studio and design systems - 60% Owning the design system, running the design request helpdesk, and creating assets for web, social, presentations and learning resources Email marketing design - 25% Email templates, campaign creative and landing pages, with a particular focus on Tech First: Youth Events, performance and wider team - 15% Event materials, reporting on creative performance, keeping practice current Duties and responsibilities

1. Design system and brand

• Create, document and maintain the Tech Educators design system in Figma (or a design tool you are proficient in): colour, typography, spacing, iconography, imagery guidance and reusable components for web, email, social, presentations and learning resources.
• Act as brand guardian for Tech Educators and the TechYouth brand, keeping online and offline material visually consistent.
• Build and maintain a library of approved templates (Figma, Canva, Google Slides and HubSpot) so colleagues can produce routine materials on brand without needing the studio.
• Make accessibility part of the system from the start, meeting WCAG colour contrast, type size and alt text standards, and carry out regular accessibility checks on published material.
• Review and sign off design thinking and quality before work is passed to Claude Design or the software development team.

2. Design studio and helpdesk

• Run the design request process for the business: receive briefs, clarify requirements, agree priorities and turnaround times with the CMO and keep requesters updated.
• Manage a varied workload of requests, tracking progress in our project tool (ClickUp) and flagging capacity pressures early.
• Coach colleagues on using templates and brand assets well, so that the studio's time goes on work that needs a designer.
• Brief and manage external suppliers such as printers, merchandise providers, photographers and videographers when required.

3. Creative asset production The post holder will design and build creative assets across our channels, including:

• Web: page layouts, landing pages and web graphics designed in Figma (or other design tool), ready for handover to software development, with SEO and content hierarchy in mind.
• Social media: static, carousel and short motion or animated content for LinkedIn and Meta, with input into the content calendar.
• Presentations: branded slide decks for internal use, sales and business development, partners and events.
• Learning resources: course slide templates, workbooks, handouts and other learner-facing materials, designed to be clear, accessible and easy for instructors to use.
• Print and promotional: flyers, banners, printed course materials and merchandise.
• Bring original creative ideas to campaigns, not only execute briefs.
• Use AI tools (including Gemini and Claude) to support ideation and speed up production, while keeping quality and brand standards high.

4. Email marketing design

• Support the design of Tech Educators' email marketing, building a set of modular, on-brand email templates in HubSpot that follow the design system.
• Design campaign creative for newsletters, course promotions, event invitations and nurture sequences, working with colleagues on copy and messaging.
• Give particular focus to email campaigns supporting TechFirst Youth.
• Review and improve existing templates to increase engagement and drive action, testing rendering across devices and email clients.
• Support simple A/B tests of email and landing page design, and share what the results show.
• Database segmentation and data management are handled elsewhere in the team; the post holder will work with the colleague responsible so that design and audience targeting line up.

5. Events

• Produce design deliverables for industry events and conferences: presentation decks, printable resources, banners, flyers, and promotional and merchandise products.
• Design email and digital communications for events.
• Support, alongside other team members, management of the events mailbox.
• Support videography and photography briefings when required.

6. Performance and continuous improvement

• Contribute a design perspective to monthly marketing reporting, with clear recommendations on what to change.
• Keep design practice current through competitor and design trend analysis, including the use of motion and animation where it adds value.
• When necessary, support CMO with analysis to show how creative is performing using the TE Dashboard, Google Analytics (GA4) and HubSpot email reporting. Person specification Portfolio A portfolio showing creative, well-crafted work across digital and print, including social and presentation design Examples of web page, email or learning resource design Design systems Experience building or maintaining brand guidelines, template libraries or a component library in Figma (or other design tools) Experience creating a design system from scratch, including documentation Software Confident in using Design Tools e.g Figma and Adobe Creative Suite; comfortable with Canva HubSpot email builder; motion tools such as After Effects or Figma prototyping Email Understanding of good email design and how it differs from web design Experience designing and testing email campaigns Ways of working Able to manage many requests at once, prioritise sensibly and communicate clearly with non-designers Experience running a design request process or in-house studio Accessibility Awareness of accessibility principles in design Working knowledge of WCAG standards Sector Interest in education and in helping people into tech careers Experience in education, training or the charity sector General: relating to Tech Educators
• Contribute to creating a safe environment for students and staff.
• Demonstrate commitment to Tech Educators' philosophy, policies and practices.
• Attend and actively contribute to team meetings.
• Stay informed and articulate about course offerings and outcomes.
• Fulfil any other reasonable requests to perform the role to a satisfactory level. Additional information
• This job description is subject to change in negotiation with the post holder. What We Offer
• The chance to make a genuinely visible impact in a growing business
• A supportive, friendly team where your knowledge and experience are valued day-to-day
• Room to bring new ideas and grow your career alongside the business
• Salary £25,000 - £28,000 per annum, depending on experience Location Norwich City Centre, Onsite Full time: Monday - Friday. 09:00 - 17:00