Head of Marketing

If you're a commercially minded marketing leader who combines a strong creative vision with broad digital marketing experience, this is an opportunity to take ownership of the marketing direction for a fast-growing business. You'll have the chance to shape a distinctive brand while ensuring marketing activity delivers against wider commercial objectives. The business operates in a highly regulate market so pushing the boundaries of creativity whilst remaining compliant is critical. This Head of Marketing role sits across strategy and delivery, bringing together brand, campaigns, digital, content and customer communications. You'll lead a creative team, work with external agencies and collaborate closely with senior stakeholders across the business, with genuine scope to influence how the organisation presents itself and engages customers. The role will suit someone who is as comfortable discussing commercial performance and customer journeys as they are developing creative concepts. Experience across automated customer journeys, digital marketing, brand development and creative production will be particularly valuable. About You:

• Senior-level marketing or creative leadership experience, with a strong understanding of the wider marketing mix.
• Experience of consumer marketing within a highly regulated industry, ideally financial services.
• Commercially aware, able to connect brand and creative activity to customer engagement, performance and business growth.
• Strong digital marketing background, including automated customer journeys, CRM and performance-led campaigns.
• Proven experience developing and evolving brands, with a strong creative eye and the confidence to set a clear creative direction.
• Experience managing creative teams and working with agencies or external partners to deliver high-quality work.
• Confident communicator and stakeholder manager who can challenge constructively and bring senior teams with them. What You'll Be Doing:
• Developing and delivering the marketing and creative strategy, translating business objectives into campaigns and activity that drives results.
• Leading the implementation of the brand across the customer journey, ensuring consistency while keeping the proposition fresh and distinctive.
• Overseeing integrated campaigns across digital, social, CRM, paid media, content and other relevant channels.
• Developing and improving automated customer journeys, using customer insight, data and performance to continually optimise activity.
• Leading and developing the internal creative team while managing agencies and external partners.
• Bringing together creative ambition and commercial performance, using data and insight to continually improve the effectiveness of marketing. Where You'll Be Based: The role is based in South Yorkshire and will initially be office-based during the probationary period. Once established in the role, there will be the option to move to a hybrid working arrangement. If driving free onsite parking is available. Commuting by train is also possible with the location. Commutable towns and cities include Leeds, Wakefield, Doncaster, Sheffield and Barnsley. What's On Offer:
• £55,000 – £65,000 basic salary depending on experience.
• The opportunity to shape the marketing and brand direction of a growing business.
• A senior role combining strategic ownership with hands-on creative and digital marketing delivery.
• The chance to lead and develop an established team alongside agency support.
• An ambitious environment with scope to influence commercial growth and customer experience. MET Marketing is acting as an employment agency in relation to this Head of Marketing job. Your application and interest in this Head of Marketing vacancy will be treated with the strictest confidence at all times. Please feel free to request a copy of our privacy policy at any time. This can also be downloaded from our website. Your details may be kept on record so we can contact you about this or other relevant opportunities in future. Your details will not be passed to third parties without your consent. You can request for them to be removed from our database at any point.