Senior ABM Marketing Manager , EMEA Field Marketing

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Industry Marketing Manager to design and execute high-impact ABM programs for enterprise customers within the United Kingdom, and Ireland. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The Account-Based Marketing Manager will own the end-to-end execution of Industry Specific ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires strategic marketing expertise, strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.

Key job responsibilities

• Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
• Scale the breadth and depth of relationships within UKI strategic accounts through Executive Engagement programs and Scaling Developer Enablement and Activation
• Partner with Global marketing teams to ensure ABM programs complement broader scale marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM community to share learnings and adopt proven practices
• Collaborate with UKI Partner Marketing to scale your impact with and through our UKI Partner community

Basic qualifications

• Experience in developing and managing acquisition marketing or channel programs
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience in marketing or marketing research
• Experience presenting metrics and progress to goal to senior leadership

Preferred qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

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