Fractional Marketing Director - Technology Startup

Fractional Marketing Director – Technology Startup Location: London / UK Type: Fractional We're an ambitious tech startup in the HR / recruitment space looking for a Fractional Marketing Director to build our marketing capability alongside the founding team. This isn't a plug-and-play role with a big team and budget ready to go. We're looking for someone who enjoys figuring out the hard things first:

• Who should we sell to?
• What should we own?
• How should we talk about it?
• How do we turn that into a repeatable growth engine? What you'll own
• Marketing strategy and go-to-market
• Segmentation and ICP definition
• Jobs-to-be-Done research
• Positioning and messaging
• Brand narrative
• Funnel and measurement
• Social Media Strategy
• Deciding when and where to bring in specialists We're not expecting you to do everything yourself. We do want someone who knows what good looks like, sets the direction, and stays accountable for the overall marketing system. Who we're looking for Someone who:
• Has marketed technology platforms or SaaS
• Has worked closely with founders and founding teams
• Is comfortable with ambiguity and building from the ground up
• Blends strategic thinking with practical execution sense
• Knows when to bring in additional specialist expertise Experience in HR or Recruitment Tech is useful, but not critical. We're UK-based and would ideally like someone who can spend some time in London with the team, but we're flexible. Interested? We'd love to hear about a time you helped founders discover or significantly refine their ICP. What did you do? What did you learn? What changed as a result?