Field Marketing Executive

About the Role

The Field Marketing Executive is an individual contributor responsible for planning and executing field marketing activities that support pipeline creation, partner engagement, and commercial outcomes across their assigned scope. This role is deeply embedded in the GTM engine-working with the entire Sales organization, including Vendor Teams, Partner Teams, and Solutions, to activate programs, events, and digital campaigns that drive measurable business impact.

Success requires a combination of executional excellence and strong cross‑functional alignment. The role translates business needs into effective marketing actions, ensuring compliance with vendor frameworks and alignment with commercial priorities.

A flexible mindset is key, you'll juggle marketing activities with occasional evening events, and thrive on variety in your day-to-day.

Your Key Responsibilities

Marketing Planning & Execution

• Execute targeted field marketing plans aligned to business priorities, partner needs, and vendor objectives.

• Deliver integrated campaigns, digital activities, partner enablement, and field events with clear commercial outcomes.

• Localize or adapt regional and global marketing programs for market relevance.

Vendor & Partner Engagement

• Support vendor‑specific and multi‑vendor activity, including launch support, MDF‑funded programs, and partner recruitment/enablement.

• Manage day‑to‑day coordination with vendors and partners to ensure accurate execution and reporting.

Campaign Delivery & Digital Activation

• Execute digital demand‑generation activities using standard marketing tools and automation systems.

• Track, measure, and report campaign engagement, lead quality, and digital performance across channels.

Event Support & Field Presence

• Deliver high‑impact events such as workshops, partner showcases, webinars, and solution activations.

• Represent Westcon‑Comstor at industry, vendor, or partner events as required.

Budget, Governance & ROI Tracking

• Manage activity-level budgets, including vendor MDF governance, proof-of-performance, and claims compliance.

• Track pipeline contribution, partner engagement, and marketing ROI, ensuring full transparency and audit readiness.

Cross‑Functional & Matrix Collaboration

This role collaborates extensively across the commercial engine:

• Work closely with Sales Leaders, Vendor Sales, Partner Sales, and Solutions to ensure GTM alignment.

• Collaborate with Vendor Teams on launch readiness, MDF governance, and multi‑vendor campaigns.

• Partner with PSM/IPSM teams to enable partners and coordinate field activation.

• Engage Solution Architects for technical content, solution positioning, and event support.

• Coordinate with Finance on proof‑of‑performance, claims, and budget governance.

• Collaborate with Field Marketing peers / Corporate Marketing teams, where relevant, to leverage shared assets, content libraries, and best practices that support local execution.

• Maintain strong communication loops across all commercial and marketing stakeholders.

Continuous Improvement

• Monitor IT channel trends, competitor activity, and vendor/partner priorities to inform ongoing improvements.

Qualifications / Requirements

Must‑Have Skills & Experience

• B2B marketing experience within IT distribution, technology vendors, or channel ecosystems.

• Strong execution capability across events, campaigns, and digital programs.

• Knowledge of partner and vendor marketing structures (MDF, co‑funding, claims).

• Strong collaboration, communication, and project management skills.

• Tech fluency with marketing platforms and analytics tools.

• Fluent in Swedish & business English.

Education & Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field preferred.

KPIs

• Pipeline influence and marketing-sourced activity

• Campaign engagement and performance metrics

• MDF utilization and claims accuracy

• Partner/vendor satisfaction

• Timeliness and quality of execution

About Us

Join a growing global business

Westcon-Comstor is a leading name in IT distribution with US$4.35 billion in global revenues. Our job is to link technology vendors to our distribution partners who resell software and solutions to business and other customers.