Growth Marketing Manager - Automation

What you will do

• Own our marketing and sales automation stack, with HubSpot (Marketing + Sales Hub) at the centre and clean connections to product, billing, website and trial funnel.
• Design, build and continuously improve automated journeys across the whole lifecycle: trial onboarding, activation nudges, lead scoring and routing, upsell and cross-sell, win-back and churn prevention.
• Replace manual processes with automation - every recurring task a human does today is a candidate, in marketing and in sales.
• Build AI agents into the funnel natively: qualification, enrichment, routing, response drafting, content generation. Not just AI features inside HubSpot.
• Keep our data trustworthy: lifecycle stages, attribution and product-usage signals flowing reliably between systems.
• Measure what you build - every journey has a metric, a baseline and an iteration plan.
• Work closely with Sales, Product, Growth Analytics and eCommerce, and make their work easier by removing manual steps from it.

Who we are looking for

• Several years in marketing and sales automation, lifecycle marketing, marketing ops or CRM - ideally in B2B SaaS with a self-service or product-led motion.
• Deep, hands-on HubSpot experience: workflows, custom properties and objects, lists, lifecycle stages, reporting. You know where its limits are and how to work around them.
• Clear strength in one of the two focus areas above and solid working knowledge of the other.
• Genuine curiosity about AI agents and automation - you have already built things with LLMs, not only read about them.
• Analytical and structured, with a low tolerance for manual, repetitive processes.
• Fluent German and English. Our customers are German SMBs and much of the journey content is in German.
• Self-starter who can carry several topics in parallel and finish them.