Founding Head of Growth and Marketing - Equity Base

Founding Head of Growth & Marketing LYNA | London / Remote | Equity-based LYNA is building the next generation of women's health. We're creating a personalized nutrition and cycle platform that helps women understand the connection between what they eat, their cycle, hormones, and how they feel. We already have 15,000+ women who have joined LYNA, hundreds of in-depth conversations with women, and a product we believe can become a category-defining company. Now we need someone to turn that early momentum into growth and revenue. The opportunity

• We're looking for a Founding Head of Growth & Marketing — someone entrepreneurial enough to build the function from 0→1 and senior enough to own the outcome.
• This is not a role where you inherit a marketing team, a large budget, or a playbook.
• You build the playbook.
• You'll own how LYNA gets discovered, understood, adopted and paid for.
• Your first mission is simple:
• Bring LYNA its first meaningful revenue and build a repeatable growth engine around it.
• You'll work directly with the founders and have significant autonomy over strategy, experimentation and execution. What you'll own
• Build and execute LYNA's go-to-market and growth strategy from the ground up.
• Own the path from attention → acquisition → activation → conversion → retention → revenue.
• Identify our highest-potential customer segments and figure out what makes them convert.
• Develop and test positioning, messaging, offers, pricing and acquisition channels.
• Build organic growth through content, social, creators, communities, partnerships and SEO.
• Experiment aggressively with paid acquisition when the economics make sense.
• Build LYNA's creator, influencer and ambassador growth engine.
• Develop partnerships with relevant clinicians, nutritionists, coaches, communities and women's health brands.
• Turn customer insights into marketing campaigns that actually convert.
• Own growth analytics and establish the metrics that matter.
• Run experiments, measure results, kill what doesn't work and double down on what does.
• Build the foundations of a world-class marketing function that can eventually scale into a team. What success looks like In the first 3–6 months, you should be able to say:
• “We know who our customer is, why she buys, where she comes from, what it costs to acquire her, and we have a repeatable way of bringing more of her into LYNA.”
• You will be directly accountable for:
• Revenue. Growth. Conversion. Acquisition. Retention.
• Not just impressions, followers or downloads. Who we're looking for You might be a:
• Founding Growth Lead
• Head of Growth
• Head of Marketing
• Growth-minded CMO
• Startup founder/operator
• Exceptional performance marketer who wants to own the whole growth function
• We care much more about what you've built than what your previous job title was. You should be someone who:
• Has taken something from 0→1.
• Is highly commercial and obsessed with finding product-market fit.
• Can move between strategy and execution without needing a team around you.
• Understands consumer psychology and what makes people buy.
• Is comfortable with ambiguity and limited resources.
• Has strong instincts around content, community, creators and digital acquisition.
• Thinks in experiments, funnels and unit economics.
• Moves incredibly quickly. Can look at a problem and figure out how to solve it without being told exactly how. Wants significant ownership rather than another corporate marketing job. Most importantly, you need to be a builder. The deal
• This is a founding-level role with no salary initially.
• Instead, we're offering meaningful equity in LYNA in return for taking ownership of this function and helping us build the company.
• This is for someone who sees the opportunity in getting in early and wants to have genuine ownership in what they build.
• If you're looking for a safe 9–5 marketing role, this probably isn't for you. Apply by sending us your LinkedIn profile/CV and a short note telling us: What would you do in your first 30 days to get LYNA its first £100k of revenue? That answer will tell us far more than your CV.