B2B Digital Marketing Specialist

PLANERGY Spend Management Salary: £32,000–£36,000 per year This is an AI focused modern marketing role. We are looking for a smart, hands-on B2B marketer who understands how the different parts of modern marketing fit together. You do not need to be an expert in everything. But you should understand enough about content, email, social media, SEO, GEO, PPC, PR, CRM data and analytics to recognise good work, execute campaigns yourself and know when something is not working. This is not a social media job, a content-only role or a marketing administration position. We are looking for someone with a genuine marketing brain. What you will do You will help plan and execute B2B marketing campaigns across multiple channels. That could mean building an email campaign, reviewing website copy, scheduling LinkedIn content, researching keywords, structuring a target list, improving a landing page or analysing campaign results. You will work across:

• Email campaigns and nurture sequences
• LinkedIn and planned social media
• Website and campaign copy
• CRM data, segmentation and campaign lists
• SEO and GEO
• PPC and paid social
• PR research and outreach
• HubSpot, GA4 and Search Console
• AI tools such as ChatGPT and Claude What we are looking for Ideally, you will have around 2–5 years of hands-on marketing experience. You might currently be a Digital Marketing Specialist, Digital Marketing Executive, Marketing Executive, Growth Marketing Executive or similar. We are particularly interested in people who have worked in a small B2B company, SaaS business or digital agency where they have been exposed to several different areas of marketing. You should understand what good copy looks like, be comfortable with data and CRM systems, know how campaigns should be structured and measured, and be able to work independently. Most importantly, you should be able to think for yourself. We want someone who can be given an objective and come back with a sensible plan for getting it done, rather than needing every step explained. About PLANERGY PLANERGY is a B2B software company providing purchase-to-pay and accounts payable automation software to mid-market organisations in the UK, US and internationally. You will work closely with senior management and have the opportunity to work across real campaigns, real markets and multiple marketing channels.
• If this sounds like you, send us your CV or LinkedIn profile.