Trade Marketing Executive

Trade Marketing Executive, Premium Eyecarem Dartford area (hybrid) | Up to £35,000 + bonus + package Jackson Rose Recruitment Solutions is working with a well-regarded premium eyecare brand to find a Trade Marketing Executive for their team near Dartford. This role suits someone who understands how a brand wins with its trade partners and how that turns into demand from the end consumer. You'll work across B2B and B2B2C channels, helping optical practices and retail partners present and sell the brand well, so that it reaches patients and consumers in the right way. What you'll be doing

• Planning and delivering trade marketing activity for independent opticians, optical groups and retail partners.
• Creating sell-in materials, practice toolkits and promotional assets for the sales team and trade customers.
• Running in-practice and point-of-sale activity, merchandising guidelines and seasonal campaigns.
• Working with partners on co-marketing that drives consumer footfall and demand through their channels.
• Supporting trade events, launches and the professional communications that go with them
• Tracking campaign and sell-out performance and reporting on ROI.
• Working closely with Sales, Brand and Product teams so trade activity matches wider brand plans. What we're looking for
• Proven trade or channel marketing experience, with B2B and B2B2C experience essential.
• Experience in optical, eyecare, healthcare or another premium consumer category would be a real advantage.
• A good grasp of how trade partners buy and how their customers make decisions.
• Strong organisational skills and the ability to run several projects and partners at once.
• Confident presenting to both internal and external stakeholders.
• Commercially minded and comfortable with data and sales reporting.
• Good knowledge of PowerPoint and Excel, with some design-tool knowledge a plus. The package
• Salary up to £35,000 plus bonus
• Excellent benefits package
• Hybrid working with 3 days in the office and 2 from home
• Easy commute from across Kent, South East London and Essex via the A2, M25 and Dartford Crossing