Assistant Manager, Regional Creative Services and Brand Asset Management, APAC and ME

About Us Who we are: Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with approximately 2,000 points of sale.

Key Responsibilities

• Regional Creative & Asset Planning Manage the regional creative and asset calendar, coordinating key asset requirements across APAC & ME and to ensure markets have the right materials to support seasonal campaigns, product launches and key brand moments.
• Global Creative Partnership & Brand Alignment Work closely with the Global Creative team to align on creative direction, brand standards, asset requirements and asset despatch timeline. Facilitate the review and approval of regionally and locally developed assets to ensure consistency with TUMI's global brand direction.
• Asset Gap Analysis & Regional Needs Review global asset libraries and proactively identify gaps based on regional and local market requirements. Recommend and coordinate the development of additional assets where needed to effectively support APAC & ME markets.
• Regional & Local Asset Creation Develop clear creative briefs and manage regional/local creative projects, including photography, video, animation and other campaign assets. Partner with agencies, photographers, production houses and other creative partners from briefing through final delivery.
• Market Creative Support Partner with local market teams to provide creative guidance and solutions for market-specific needs, including festive campaigns, local activations, retail initiatives and other locally relevant brand moments, while maintaining global brand consistency.
• Creative Adaptation & Localization Manage the adaptation and localization of global master assets across different formats, platforms and market requirements, including social, digital, OOH, retail and other consumer touchpoints.
• Creative Toolkit Development Develop regional creative toolkits and execution guidelines that provide markets with clear direction and enable consistent, high-quality implementation across APAC & ME.
• Creative Workflow & Project Management Manage creative projects and workflows through platforms such as Workfront and Scene7, ensuring clear briefs, efficient task allocation, timely reviews, approvals and final asset delivery.
• Brand Asset Management Maintain and organize the regional library of marketing assets, including campaign artwork, photography, video, PR materials and digital/web imagery. Ensure assets are current, easily accessible and appropriately managed throughout their usage lifecycle.
• Budget & Production Control Manage assigned creative and production budgets, track project expenditures and work with internal and external partners to ensure effective use of resources.
• Bachelor's degree in Marketing, Communications, Creative Arts, Design, Advertising, or a related discipline.
• 5–7 years of relevant experience in creative services, brand asset management, creative production, integrated marketing, or a related field, ideally within premium, luxury, fashion, lifestyle, or consumer brands.
• Strong experience working with creative agencies, production houses, photographers and other creative partners, with the ability to manage projects from briefing through production, approval and final delivery.
• Proven experience in photo and video shoot production, including creative briefing, pre-production, on-set coordination and post-production management. Experience within premium/luxury or lifestyle brands is preferred.
• Strong understanding of brand identity, creative standards and visual consistency, with a keen eye for design, photography, video and overall brand presentation.
• Proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, with the ability to review, adapt and manage creative assets across different formats and platforms.
• Working knowledge of video editing and motion tools such as Premiere Pro and After Effects; experience with other content creation tools is an advantage.
• Familiarity with AI-enabled creative tools and emerging technologies, with an interest in applying them to improve creative workflows, asset adaptation and production efficiency.
• Strong project management and organizational skills, with the ability to manage multiple projects, stakeholders, timelines and approvals across different markets simultaneously.
• Excellent communication and stakeholder management skills, with the confidence to work collaboratively across Global, Regional and local market teams.
• Self-motivated, detail-oriented and solutions-driven, with the ability to work independently in a fast-paced, multi-market environment.
• Fluency in written and spoken English is essential. Cantonese and Mandarin proficiency is highly preferred to support collaboration across Greater China and regional markets. About The Team Why you'll love working here: At TUMI, you'll find a dynamic working environment, joining a community where each team member is empowered with an entrepreneurial spirit. Associates are respected as a vital part of the organization and recognized for their contributions. We believe in a workplace that gives every individual the opportunity to make an impact, and our ongoing commitment is to provide all the tools you need to succeed— guidance towards individual career growth, professional training and development initiatives, and a motivating, exciting environment— along with competitive salaries and comprehensive benefits programs. What We Value
• INNOVATIVE BY NATURE. SUSTAINABLE BY CHOICE. TUMI protects the things that matter most, the things you own and the planet you travel to see. Our planet is an astonishing place and we believe it's our responsibility to preserve it for travelers of the future. By putting excellence and quality first, we ensure that every TUMI product has lifelong purpose, supported by our rigorous testing standards, exploration of recycled materials, and global repair network.
• PARTNERS WE BELIEVE IN. Staying true to our values by helping take care of the most vulnerable among us aligns with our mission and is a core element of what we do. We focus on three main areas: promoting wellbeing; empowering vulnerable communities; and protecting the earth's beautiful places. Each year we extend our philanthropic efforts to partners that help better the world. From supporting St. Jude Children's Research Hospital fight to cure childhood cancer to Waves for Water who provides clean water to communities in need, we proudly stand by the profound changes they enact.
• CULTURE & INCLUSION. As an organization, we are committed to a diverse and vibrant culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers each of us to bring our authentic selves and unique differences to work every day. The actual rate of pay offered depends on various factors, including qualifications for the position and relevant experience; as well as other legitimate, non-discriminatory business factors specific to the position or location.