Senior Brand and Marketing Manager

Senior Brand & Marketing Manager – Hong Kong & Macau Industry: FMCG / Food & Beverage Location: Hong Kong – Remote Working Arrangement Employment Type: Full-time About the Opportunity We are partnering with a leading global FMCG and food & beverage organisation to appoint a Senior Brand & Marketing Manager for its Hong Kong & Macau business. This is a senior, hands-on brand leadership role responsible for two highly established international consumer brands within the beverage and nutrition categories. As the senior brand-owner representative in the market, you will take ownership of brand strategy, consumer marketing and long-term growth across Hong Kong & Macau. You will work closely with the local Commercial Director, regional and global brand teams, the China marketing team, agencies and the appointed distributor. The role combines strategic brand leadership with hands-on execution, covering consumer insight, integrated campaigns, innovation, portfolio strategy, pricing, A&P investment and distributor management. Key Responsibilities

• Own the annual brand and marketing strategy for the Hong Kong & Macau market, including brand ambition, growth priorities, portfolio strategy and the three-year strategic roadmap.
• Analyse consumer, shopper, category, competitor and cultural trends to identify growth opportunities and translate insights into clear brand positioning and marketing initiatives.
• Develop and lead integrated marketing campaigns across digital, social media, advertising, e-commerce, PR, influencer marketing, CRM, experiential marketing and in-store activation.
• Manage A&P budgets and brand investment, including planning, tracking, KPI setting, campaign evaluation, ROI analysis and optimisation.
• Lead local innovation and renovation initiatives, covering opportunity identification, product concepts, packaging, pricing, launch planning and post-launch evaluation.
• Establish high standards for brand positioning, communication and creative execution, while reviewing and challenging proposals from agencies and distribution partners.
• Lead the marketing relationship with the local distributor, including Joint Business Planning, annual marketing calendars, monthly business reviews, quarterly priorities and new product launches.
• Partner closely with commercial teams on pricing, promotional strategy, channel activation, portfolio development and brand growth.
• Represent Hong Kong & Macau in discussions with regional and global brand teams, bringing strong local consumer and market insights into broader brand strategy.
• Coach and influence agencies, distributors and internal stakeholders to strengthen brand-building capability and execution excellence. What We Are Looking For
• 8+ years of FMCG experience, with substantial hands-on brand marketing experience in the Hong Kong market.
• Strong experience within food & beverage, ideally across categories such as beverages, tea, nutrition, dairy, snacks, confectionery or packaged foods.
• Significant MNC brand management experience with a brand owner, with increasing levels of responsibility.
• Proven experience taking end-to-end ownership of major brands, integrated campaigns, innovation pipelines and brand strategy.
• Strong consumer marketing capability, with the ability to translate consumer, shopper and cultural insights into differentiated positioning and sustainable brand growth.
• Demonstrated expertise across integrated marketing, including creative development, digital and social media, media planning, e-commerce, PR, influencer marketing and shopper activation.
• Experience managing agencies and cross-functional stakeholders from briefing and strategy development through execution and performance evaluation.
• Strong understanding of Hong Kong & Macau FMCG consumers and channels, including supermarkets, convenience stores, e-commerce, traditional trade, specialty retail and HORECA.
• Commercially minded with experience owning a brand or category P&L and strong financial understanding of sales, margins, A&P, trade spend, budgeting, forecasting and ROI.
• Experience working within a distributor-led business model would be highly advantageous.
• Excellent PowerPoint and visual storytelling skills, with the ability to develop persuasive, insight-driven and senior-management-ready presentations.
• Fluent English, Putonghua and Cantonese, with strong written capability in both simplified and traditional Chinese.
• Confident presenting, influencing and negotiating with senior stakeholders in both English and Putonghua.
• Highly autonomous, proactive and comfortable operating as the senior marketing representative in a lean local market team. Why Consider This Opportunity? This position offers the opportunity to take ownership of two established international consumer brands and play a highly visible role in shaping their growth strategy across Hong Kong & Macau. It would particularly suit an experienced FMCG marketer who enjoys combining brand strategy, consumer insight, commercial thinking and hands-on execution, while working closely with regional and global stakeholders.