Digital PR and Content Lead

Company Description Resident North is a digital marketing agency focused on driving measurable traffic, leads, and revenue for clients. Resident North prioritises tangible outcomes over vanity metrics, emphasising performance and business growth. Role Description The Digital PR & Content Lead is a part-time, hybrid role based in Liverpool. This role is responsible for planning and executing digital PR campaigns, developing content strategies, and creating engaging written and visual content across multiple channels. Day-to-day tasks include building and maintaining relationships with media outlets, managing outreach and link-building initiatives, and monitoring campaign performance using digital and analytical tools. The Digital PR & Content Lead will collaborate with internal teams to align PR and content activities with broader digital marketing strategies, oversee content calendars, and ensure all materials are consistent with client brand guidelines and objectives. Qualifications

• Strong Digital Strategy and Digital Marketing skills, including experience planning and executing integrated online campaigns.
• Excellent Communication abilities, with proven skill in writing press releases, content pieces, and client-facing reports.
• Advanced Analytical Skills to interpret campaign data, track KPIs, and optimise PR and content initiatives based on performance.
• Solid Project Management skills to oversee multiple campaigns, manage timelines, and coordinate with cross-functional teams.
• Experience in digital PR, content marketing, or related fields within an agency or in-house environment.
• Proficiency with PR tools (e.g., media databases, outreach platforms, analytics dashboards) is highly beneficial.
• Ability to work on-site in Liverpool and collaborate effectively in a fast-paced, results-focused setting.