Account Director

: ACCOUNT DIRECTOR Years of experience: 6-8 Job Title: Account Director – Luxury Travel PR (Agency) Location: Hammersmith, London (4 days a week) The Role We are an established, award-winning PR agency specialising in luxury travel, hospitality, and lifestyle. We are looking for an accomplished Account Director to lead a portfolio of global clients, delivering strategic, creative, and commercially sound PR campaigns. This is a senior client-facing role requiring exceptional media relationships, confident leadership, and a deep understanding of how agencies operate at pace. Key Responsibilities Client & Account Leadership

• Serve as the senior day-to-day lead for multiple luxury travel and hospitality accounts
• Own client relationships, acting as a trusted strategic advisor
• Develop long-term PR strategies that deliver measurable impact
• Lead client meetings, quarterly reviews, and new campaign presentations Media Strategy & Press Office Excellence
• Oversee and direct press office activity across all accounts
• Leverage senior-level relationships with top-tier UK and international travel, luxury, lifestyle, and business media
• Secure standout coverage across print, online, broadcast, and digital platforms
• Lead press trips, international media visits, hotel launches, and destination campaigns Commercial & Agency Performance
• Manage account budgets, forecasting, and retainers to ensure profitability
• Identify and drive opportunities for account growth and upselling
• Support new business pitches, credentials, and proposals
• Ensure all work is delivered on time, on budget, and to the highest standard Team Leadership & Development
• Closely line manage Account Managers and Account Executives
• Provide strategic direction, mentoring, and performance feedback
• Play a key role in resource planning and team development
• Foster a collaborative, positive, and high-performing team culture Industry Insight & Thought Leadership
• Stay ahead of trends across luxury travel, hospitality, aviation, wellness, and destinations
• Contribute to agency thought leadership, media commentary, and profile-building initiatives Skills & Experience Essential
• 6–8+ years' PR experience within an agency environment
• Strong background in luxury travel, hospitality, or premium lifestyle PR
• Proven track record of delivering high-impact coverage and campaigns
• Exceptional client handling and presentation skills
• Experience managing retainers, budgets, and multiple accounts
• Strong leadership and people management experience
• Excellent writing, editing, and storytelling ability Desirable
• International luxury brand experience
• Strong network of senior media contacts (UK and global)
• Experience integrating influencer, social, or digital campaigns Personal Attributes
• Polished, confident, and commercially minded
• Strategic thinker with strong creative instincts
• Calm under pressure in a fast-paced agency environment
• Passionate about luxury travel and global culture What We Offer
• High-profile global luxury travel clients
• A collaborative, ambitious and creative agency culture
• Competitive salary and benefits
• 1 day WFH a week
• Opportunities for international travel and attendance at high profile events