Online Brand Manager - Cerave

Online Brand Manager - CeraVe - L'Oréal Dermatological Beauty A Day in the Life You will help lead the digital activation and e-retail strategy to accelerate online growth for our pioneering dermo-cosmetic brands, Vichy and CeraVe.

• Lead full-funnel digital strategies from top-of-funnel awareness to conversion and retention, partnering closely with marketing and sales teams to achieve brand targets.
• Design bespoke, differentiated e-retailer plans across major pharmacy, pure-player, and TikTok Shop accounts to maximize traffic and conversion.
• Collaborate with PR and advocacy teams to scale high-impact creator partnerships that drive engagement, consideration, and direct e-retailer traffic.
• Own search insights and optimization to maximize organic visibility and search synergy across retailer platforms.
• Reflect our medical-first mindset online, showcasing how our dermatological solutions can be life-changing for consumers.
• Analyse shopper behaviour and competitive strategies across the consumer journey to build lifetime value, repeat purchase loops, and loyalty.
• Lead differentiated online propositions, including exclusive gifts-with-purchase, to create exceptional added value on key accounts.
• Measure, track, and report all activation initiatives to maximize ROI, sharing weekly performance insights and action plans with the team.
• Manage the activation budget for digital projects and collaborate with supply teams to ensure high sales forecast accuracy. Who You Are You are an agile, collaborative digital specialist with a commercial mindset, ready to drive our e-commerce presence to the next level.
• You are highly commercial and data-driven, focusing closely on traffic, conversion, ROI, and sales analytics to spot new revenue opportunities.
• You are highly familiar with the e-retail landscape, search algorithms, influencer ecosystems, and digital marketing trends.
• You are exceptionally organized, bringing strong planning and prioritization skills with the ability to adapt quickly to change.
• You possess a strong entrepreneurial spirit, constantly identifying opportunities to drive growth for our brands and retail partners.
• You embrace a growth mindset, welcoming new ideas, challenges, and digital transformations with positivity and a constant desire to learn.
• You are a creative problem-solver, always bringing fresh ideas to overcome challenges and design engaging consumer experiences.
• You are a collaborative team player who recognizes that diverse teams are the key to collective success.
• You are resilient and agile, viewing challenges as learning opportunities to benefit the business moving forward.
• You are authentic, ambitious, and true to yourself, thriving in an environment that celebrates diversity and uniqueness. What We Offer Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too! Who We Are L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to ‘Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. Being part of the L'Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.' As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years. How We Recruit