Senior Marketing Manager

Title: Senior Marketing Manager Location: West Yorkshire offices - 2/3 days per week Salary: £60,000–£70,000 + performance-related bonus, depending on experience Contact: andy@equinoxkombucha.com Please note: This role is open to candidates who already have the right to work in the UK. We are not able to offer visa sponsorship for this position. We're looking for a Senior Marketing Manager to join Equinox and help us take the brand into its next stage of growth. Equinox is an organic kombucha brand with a simple ambition: to help people make a change for the better. We're looking for someone who understands how to build brands, but also knows how to turn good marketing into commercial results. This is a broad role with a lot of ownership. You'll be responsible for our brand, growth and innovation agenda, working closely with the Managing Director, sales and our external partners. You'll be involved in:

• Developing and delivering the brand strategy
• Understanding our consumers, category and competitors and turning that into clear opportunities
• Planning activity that builds awareness, drives trial and encourages repeat purchase
• Developing content and campaigns across consumer and trade audiences
• Identifying opportunities for new products and helping shape our innovation pipeline
• Building business cases for NPD and leading launches into market
• Working closely with sales on shopper marketing and customer activity
• Building partnerships with relevant brands, influencers, media and other organisations
• Using market and business data to make better decisions about where we invest and where we focus We're looking for someone with around 7+ years of marketing experience, including experience in food and/or drink. You'll need a strong track record of growing brands, ideally in a challenger environment, and be comfortable owning things from strategy through to execution. More importantly, we're looking for someone who is:
• Commercially minded and comfortable with data
• Curious about consumers, culture and changing behaviours
• Comfortable working with a lot of autonomy
• Happy getting into the detail as well as thinking about the bigger picture
• Collaborative and straightforward to work with
• Comfortable with ambiguity and a fast-moving environment
• Genuinely interested in health, wellbeing and helping people make better choices This is a great opportunity for someone who wants real ownership and the chance to have a meaningful impact on a growing brand. The role reports directly to the Managing Director and will be based on-site 2–3 days a week.