Are you currently working within the drinks wholesale market and looking for a role where you can genuinely shape the channel? Do you enjoy building customer relationships, spotting commercial opportunities and improving the way a channel operates? If you're reading this and thinking, "That's me," then this could be a really strong next move. We're working with one of the UK's best drinks businesses, representing a portfolio of well-known and premium international brands, some of which are century year old brands! This a brilliant National Wholesale Manager opportunity where you'll take ownership of the wholesale channel and help shape what the wholesale strategy looks like moving forward. The business currently works with a broad base of wholesalers across the UK, but the opportunity now is to become much more focused around the right strategic partners, improve profitability and build stronger long-term customer plans. You'll take over an established customer base including major national and regional wholesalers (LWC, HB Clark, InExpress, Dunnes etc), while also having the opportunity to grow the business further across cash & carry and off-trade wholesale. This is not a role where you'll simply be asked to maintain what is already there. You'll have real autonomy to review the customer base, influence pricing strategy, identify where the biggest opportunities sit and decide which brands should be prioritised with which partners. For someone who wants broader commercial ownership and the chance to put their stamp on a channel, there is a lot to get excited about. What you will be doing

  • Own and develop the UK wholesale strategy
  • Manage and grow key national and regional wholesale customers
  • Build stronger pricing structures and long-term customer partnerships
  • Develop opportunities across cash & carry and off-trade wholesale
  • Improve profitability, customer mix and cost-to-serve
  • Develop pricing and commercial plans across key customers
  • Work closely with regional sales teams to unlock larger hospitality groups through wholesale partners
  • Influence wholesaler sales teams and create activation plans that drive distribution and rate of sale What are we looking for?
  • Strong understanding and P&L experience of the UK wholesale channel – on or off-trade customers
  • Someone commercially sharp, proactive and comfortable challenging customers
  • Experience within beer, drinks or RTDs would be advantageous, but isn't essential
  • Open to candidates from both blue-chip and SME environments
  • Also open to someone stepping up if they have the right wholesale knowledge, commercial ability and drive This role would particularly suit someone who feels ready for more ownership and wants to move into a position where they can shape a channel rather than simply manage accounts. What's on offer?
  • Salary between £55,000 - £63,000, with flexibility for the right person
  • Bonus currently up to 20%
  • Homebased contract with one day a week in Yorkshire office
  • Genuine autonomy and ownership of the wholesale channel
  • Supportive, entrepreneurial and family feel culture with plenty of scope to make an impact If you're looking for a role with more freedom, more commercial responsibility, and the opportunity to influence how a channel develops genuinely, this could be worth a conversation. To apply directly, please send a copy of your CV to bruce@signaturecm.co.uk or apply via the link below. Whilst we will always endeavour to respond to you, due to the high levels of applications we receive this isn't always possible. If you are not contacted within 3 working days, you have unfortunately not been shortlisted for this role. Please note Signature Career Management is acting as an employment agency.

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