Senior Marketing Manager

Senior Marketing Manager (FTC) Location: Remote, Flexible Full time (Mon - Fri, 35 hours pw) - 6-8 month fixed term contract (FTC) - January –June 2027, with scope to extend. Hours must be compatible (some crossover) with the UK - 9am - 5pm GMT Salary: £40-50k with OTE - depending on experience About Pepper The fundamentals of advertising haven't changed: telling the right story, in the right place, to the right people. Pepper is a multi-award-winning influencer-first social agency, with its communication-led strategies delivering measurable and impactful campaigns that retain their value. Founded in 2019 by Forbes 30 Under 30 co-founders, Pepper has been celebrated for its work across influencer, organic social, paid social, and research for clients including The Financial Times, HM Government, Tripadvisor, and Disney. 🌐 pepperagency.com Our Mission We're looking for an experienced Senior Marketing Manager to take ownership of Pepper's marketing activity during a six-eight month period of cover. Working closely with the senior leadership team, including the Business Development Director, you'll help to continue building Pepper's profile, communicate what makes us different and create opportunities for new business. You'll manage our Social Media & Content Marketing Executive, providing clear direction, setting priorities and supporting their development. This is a fixed term contract role (6-8 months with scope to extend), combining strategic oversight with ownership of Pepper's marketing strategy and delivery. You'll turn our expertise, research and campaign results into compelling marketing, with a clear focus on measurable commercial impact. Outcomes Pepper's marketing remains consistent, distinctive and commercially focused throughout the fixed term contract. The Social Media and Marketing Executive has clear priorities and effective support, while the Business Development Director has the content, campaigns and materials needed to support new business conversations. You'll keep priority projects on track, maintain a realistic plan within the available team capacity and use performance insights to guide where we focus our efforts. The mission is to make Pepper stand out in a busy crowd, increase inbound sales through website and social media development, launch marketing campaigns to attract new clients and work closely with the BDD to emphasise strong outbound strategies.  Key Responsibilities

• Own and deliver Pepper's marketing plan, aligning priorities with the Business Development Director and senior leadership team.
• Understand the business revenue targets, and develop marketing initiatives to help achieve the objectives including new business and current client growth opportunities. 
• Line manages the Social Media & Marketing Executive, setting objectives, overseeing workloads, reviewing the output and providing regular feedback and support. 
• Oversee Pepper's content calendar and social presence, ensuring activity reflects our expertise, personality and commercial priorities.
• Write, commission and edit blog posts, lead magnets, email newsletters, outbound email campaigns, website copy and social content, maintaining a consistent tone of voice. 
• Translate campaign results into compelling case studies, credentials decks, award entries and sales materials.
• Work with the Business Development Director to develop targeting outbound and nurture campaigns, aligning prospect audiences, messaging and followup.
• Oversee prospect research, audience segmentation, email sequences and LinkedIn outreach, supporting relevant conversations and new business opportunities.  
• Co-ordinate Pepper PR and marketing initiatives and events, such as the Pepper Hot 30, as well as support in building strategy and materials for external industry events.
• Coordinate marketing input into tender and pitch submissions, managing deadlines and working with internal and external specialists where applicable.
• Oversee website content and identify opportunities to improve search visibility for SEO, GEO, engagement and enquiry generation.
• Monitor marketing performance and report to senior leadership, connecting marketing and new business activity to audience growth, qualified enquiries and pipeline contribution.
• Maintain clear plans, reporting and documentation to support continuity throughout the contract, and a smooth handover. Essential Requirements
• Experience managing B2B marketing, ideally within a marketing agency, creative business or professional services environment.
• Track record of delivering marketing activity that supports lead generation and business growth.
• Experience line managing or directly supervising a marketing colleague, including setting priorities and providing constructive feedback.
• Excellent copywriting and editing skills, with the ability to turn complex information and campaign data into clear, engaging stories.
• Experience overseeing social media, email marketing, content calendars, and website content.
• An understanding of targeting outbound campaigns and how marketing supports business development.
• Strong project management skills, with the ability to delegate effectively and coordinate several contributors and deadlines.
• Confidence interpreting performance data and presenting recommendations to senior stakeholders.
• A strong understanding of the social and influence marketing landscape.
• The ability to step into an established role, build relationships quickly and work independently.  Useful Experience Experience with research-led content, tender submissions, award entries or industry events would be valuable. Familiarity with tools such as Canva, Webflow, Google Analytics, Mailchimp, Smartlead, Apollo and Dripify would also be helpful, although experience with comparable platforms is welcome. Who You Are
• Commercially minded, connecting marketing activity to new business opportunities and agency growth.
• A strong writer who can turn research, results and ideas into compelling content in Pepper's tone of voice.
• Highly organised, comfortable managing multiple campaigns, deadlines and stakeholders.
• Proactive and resourceful, spotting opportunities and moving work forward without waiting for direction.
• Strategic but hands-on, equally comfortable shaping a marketing plan and delivering the detail.
• A supportive manager who sets clear priorities, delegates effectively and gives constructive feedback.
• Confident working with senior leadership and business development, bringing ideas and challenging thinking when needed.
• Analytical and curious, using performance data and audience insight to improve decisions.
• Attentive to quality, with a sharp eye for accuracy, consistency and how Pepper presents itself.
• Adaptable and decisive, able to prioritise what will make the biggest difference within the time available. Competencies At Pepper, we maintain a Human Approach in all that we do. Every team member is expected to demonstrate:
• Proactivity
• Problem Solving
• Supportiveness
• Ownership
• Pride in Work