Digital Marketing Manager

Digital Marketing Campaign Manager Central London (Farringdon) hybrid, 3 days in the office p/wk Permanent, Full-Time Flexi start/finish times to suit diary/meetings Our client is a SaaS/tech business with enterprise clients globally (B2B), and they're growing the UK marketing team! This is a newly created role, acting as a digital marketing campaign shared service alongside the creative team, working across a 20-person global marketing function. You will plug into their team of marketing managers, each who own a product, and work closely with the product marketing, creative, sales, and solutions teams, reporting to the Marketing Director with a dotted line to the CMO. You will have real autonomy day-to-day as a senior campaign voice in the team, trusted to run things your way! What you'll actually be doing

• Plan, execute, and optimise global (largely EMEA & USA) B2B digital advertising campaigns, with LinkedIn and Google as the largest channels, including video and custom formats, working in close partnership with a small in-house creative team, Marketing Managers, Product Marketers, Sales and solution teams.
• Own the customer newsletter email programme (HubSpot)
• Own the ABM strategy and take ownership of the ABM platform, running target account programmes from planning through to optimisation
• Track attribution and MQL/account engagement performance, and use the data to keep sharpening the approach
• Work across a global matrix and build relationships across the US and UK teams What you'll bring
• Solid, hands-on B2B Enterprise SaaS digital marketing campaign experience
• ABM experience preferred - You may have worked with a platform like 6sense, Terminus, or Demandbase (or you're excited to take ownership of one and build your ABM knowledge further)
• B2B digital advertising experience, particularly LinkedIn, plus Google - including video and custom ad formats is a must-have
• Email campaign management, use of HubSpot and/or Salesforce a bonus!
• Comfort living in attribution and MQL/account engagement data
• The stakeholder skills to thrive in a global matrix - highly organised, a self-starter
• Strong written and verbal communication Why this company and role?
• A newly created role with real scope to shape it
• Excellent reputation in their industry
• Genuine room to grow as the team and product set keep expanding Armstrong Lloyd is a specialist marketing recruitment agency working exclusively in B2B SaaS. Every application is reviewed by a real person, not a filter. Our client welcomes applications from all backgrounds.