Manager Product Marketing

Come Join our Family Today! Together, We Make Travel Better! Plaza Premium Group is seeking a Product Marketing Manager to lead the development and execution of global product marketing strategies. This role is responsible for creating demand, building product frameworks based on customer profiles, and ensuring consistent communication and service standards across all markets. The ideal candidate will combine strategic thinking with strong execution skills, leveraging research and data to drive product success globally while collaborating closely with Global Operations, Sales, IT, Legal, and location teams. What you'll be doing: Product Strategy & Demand Creation

• Develop global product strategy and frameworks based on customer insights, market research, and competitive analysis to create demand, and build comprehensive GTM guide that include positioning, pricing, and enablement materials, coach location teams on execution.
• Collaborate with Global and Location Sales, and Finance teams to develop pricing strategies and manage P&L accountability for product performance, ensuring profitability and sustainable revenue growth.
• Lead global rollout of new products by driving GTM & operation readiness across regions—ensuring alignment on messaging, service standards, and brand positioning for consistent execution.
• Collaborate with BD to anticipate the demand and enable commercial to drive awareness & usage with Brand, Communication & Marketing's support. Backend System & Process Management
• Collaborate with Global Sales, E-commerce, Operations and IT to design the consumer journey for new products, ensuring a seamless digital experience.
• Oversee backend listing and integration of products on One Teco and service portal in collaboration with Global Ops and IT.
• Ensure smooth system setup and operational readiness for new markets. Driving Consistent Protocol & Communication
• Establish and reinforce standardized service guidelines to ensure excellence across all locations.
• Collaborate with Global and local L&D teams to support training for frontline staff and third-party vendors.
• Standardize marketing collaterals and communication templates across all product lines to maintain consistent brand identity and messaging. Product Knowledge & Continuous Improvement
• Gather location feedback and market insights to refine product offerings and enhance customer satisfaction, leveraging data analytics for continuous improvement.
• Monitor performance and identify opportunities for product enhancement. Client Experience & Issue Resolution
• Collaborate closely with Global and Location Sales on pitching proposals and client presentations to strengthen product positioning.
• Anticipate client needs and provide proactive support to elevate their experience. Legal Compliance Work with Legal to review and update Terms & Conditions for all products, ensuring compliance with internal policies and external regulations. About you:
• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 6 years of experience in product marketing or business development, preferably in aviation, travel, hospitality, or other consumer-facing industries.
• Proven track record in developing GTM strategies and managing global product rollouts.
• Strong understanding of customer segmentation and premium service positioning.
• Excellent communication and storytelling skills to articulate product value propositions.
• Proficiency in marketing tools, and analytics platforms.
• Strong project management and cross-functional collaboration skills, including experience working with Global Operations, Sales, IT, and location teams.
• Ability to manage multiple priorities in a fast-paced, global environment.
• Excellent written and verbal communication and presentation skills.
• Fluent in English; additional languages are an advantage.