Senior Content Marketing Manager

Referment is working with an AI-powered B2B marketing technology company serving commercial teams that run account-based programmes across advertising, web experiences and sales activation. This senior individual-contributor role owns the company's narrative and turns customer, partner and practitioner insight into credible stories that support the go-to-market team. It is not a high-volume content-production position: the focus is on positioning, customer proof and ecosystem programmes, with production support available through external partners and AI tools. The Role

• Own and evolve the positioning and messaging system, keeping the company's story consistent across customer touchpoints.
• Build a repeatable customer-proof programme through interviews, case studies, references and evidence that helps prospects make decisions.
• Develop relationships with customers, partners, practitioners and industry experts, turning their insight into webinars, reports, podcasts and collaborative programmes.
• Partner with Product to translate launches and updates into clear stories that customers understand and Sales can use.
• Track organic and branded demand, share of voice, ecosystem participation, and adoption of proof assets across commercial teams.
• Use freelancers, agencies and AI tooling effectively while retaining editorial judgement and narrative quality. What We're Looking For
• Five to eight years in product marketing, customer marketing, editorial, content strategy or brand within B2B software.
• Strong writing and editing skills, with the ability to make complex positioning clear.
• Confidence interviewing customers and experts, building trust and spotting patterns across conversations.
• Experience taking stories from strategy and interview through drafting, publication and measurement.
• A collaborative approach spanning Product, Sales and Customer Success. Experience with account-based marketing, demand generation or major marketing and CRM platforms would be useful. Familiarity with AI-assisted content workflows is also valuable. This could suit a Senior Content Strategist, Customer Marketing lead or Product Marketing professional who is strongest at narrative, proof and ecosystem-led content rather than SEO volume.