Senior Paid Social Specialist

Senior Paid Social Specialist | London | £55k + up to 50% bonus If your paid social background sits somewhere between affiliate, regulated markets and serious performance targets, this one is worth a look. I'm hiring a Senior Paid Social Specialist for a fast-growing performance marketing business in London. You'll own paid social across affiliate and comparison-site properties, running campaigns across Meta, Snapchat, TikTok, Reddit, X, Telegram and emerging channels, with full ownership of ROAS/ROI, testing, audience strategy and budget pacing. They're looking for someone with:

• 3+ years hands-on paid social experience
• in-house affiliate/comparison-site experience
• regulated-market exposure, ideally betting, gambling or crypto
• experience with platform certification/whitelisting
• strong retargeting and first-party audience experience You'll be responsible for:
• Planning, launching and optimising campaigns across Meta, Snapchat, TikTok, Reddit, X, Telegram and emerging channels
• Managing budgets against ROAS and ROI targets
• Running structured testing across creative, copy, audiences and landing pages
• Building retargeting audiences and using CRM / first-party data where appropriate
• Managing campaigns across multiple geographies and brands
• Working closely with affiliate and CRM teams on wider acquisition strategy
• Navigating certification, whitelisting and advertising-policy requirements in regulated markets
• Using AI tools to speed up creative production and testing US betting/casino experience is a big plus. £55k base + up to 50% bonus. Full-time in the London office. If your background lines up and you'd like to hear more, drop me a message.