Product Director - B2C Location: 3 days a week in the London office Contract Type: Permanent Salary: Competitive package, which will vary depending on level of experience Hera has partnered with an ambitious, fast-scaling B2C brand that is entering an exciting new chapter. They're looking for a Product Director to lead their product team and turn bold ideas into real customer and commercial impact. This is a senior, hands-on leadership role. You'll set how product works across the business while staying close to the detail, shaping customer propositions that go live quickly and move the numbers. Why This Opportunity:

  • Scale and backing: A commercially strong B2C business with the appetite and resources to make bold product bets.
  • Strategic influence: Work closely with the executive team and shape product and commercial decisions at the highest level.
  • Real impact: Lead a product loved by a large, loyal customer base, where ideas go live in weeks, not quarters.
  • Culture: A lean, collaborative team that values experimentation, pace and craft. What You'll Be Doing:
  • Lead and grow a team of Product Managers, raising the bar on product craft and discipline.
  • Set product ways of working, roadmapping and reporting across the team.
  • Stay hands-on by leading a squad directly, matched to your strengths.
  • Shape customer-facing propositions across acquisition, conversion, retention and monetisation.
  • Make confident, commercially grounded calls, knowing when to test and when to back an idea.
  • Partner with engineering, design, finance and senior leadership to bring product strategy to life. The Two Non-Negotiables:
  • Strong proposition and product marketing instincts. You know customers don't have much time, and you can turn an idea into something that excites them and goes live within weeks. Your experience is in customer-facing B2C products rather than B2B or internal tools.
  • Commercial and monetisation experience. You've worked meaningfully on retention economics, upsell, cross-sell or pricing, and you understand how product decisions drive revenue. You'll Also Excel In This Role If You Have:
  • Senior product leadership experience as a Head of Product or Product Director.
  • Experience managing and developing Product Managers.
  • A hands-on approach and the confidence to get into the detail.
  • Bonus: e-commerce or conversion funnel experience, or experience leading a Design team. If this sounds like a role you'd be interested in discussing, please reach out to Hera for a confidential conversation. Hera recruits with diversity and inclusion at its core and continues to embrace, champion and recognise the incredible assets that come from working and collaborating with people from all walks of life. We'll guide you through how we're able to support you with your specific needs and will ensure a fair and accessible recruitment process for all candidates, without you having to disclose the details behind your disability or condition.

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