Assistant Digital Marketing Manager - Contract
Robert HalfThe Company Our client is a well-established financial services organization committed to delivering innovative customer experiences through digital engagement and technology-driven solutions. They are seeking an Assistant Digital Marketing Manager to support digital marketing initiatives, customer engagement strategies, and digital platform enhancements.
The Role
- Develop and implement digital marketing strategies to strengthen brand awareness, customer engagement, lead generation, and business growth.
- Manage and optimize the corporate website, ensuring high-quality content, seamless user experience, regulatory compliance, and alignment with branding and business objectives.
- Drive social media activities, including content planning, publishing, performance analysis, community engagement, and campaign optimization.
- Monitor and analyze website traffic, campaign results, customer behavior, and digital marketing metrics to provide actionable insights and improve ROI.
- Support the development and enhancement of customer-facing digital platforms, including customer and broker portals, to improve user experience and operational efficiency.
- Manage digital projects from requirements gathering through implementation, including stakeholder management, UAT coordination, training, and post-launch support.
- Conduct market research and track industry trends, competitor activities, and emerging technologies to identify new digital opportunities.
- Ensure digital marketing activities and platforms comply with regulatory requirements, internal policies, information security standards, and governance frameworks.
- Collaborate with internal business units, technology teams, and external vendors to successfully deliver digital marketing and digital transformation initiatives.
Your Profile
- Bachelor's degree in marketing, Business Administration, Communications, Digital Media, or a related discipline.
- 5 - 8 years of experience in digital marketing, digital channels, or digital transformation, preferably within financial services, insurance, or banking.
- Hands-on experience managing websites, social media platforms, digital campaigns, and content management systems (CMS).
- Strong knowledge of digital analytics tools such as Google Analytics, social media analytics, and campaign performance reporting.
- Experience managing digital projects and working with cross-functional stakeholders.
- Strong analytical, communication, and stakeholder management skills.
- Understanding regulatory and compliance considerations within financial services is an advantage.
- Proactive, detail-oriented, and able to thrive in a fast-paced environment.
Apply Today To apply online (Word attachment only), please click the 'Apply' button. Please note that only short-listed candidates will be contacted.
Reference Number: 67010-0013520304 By clicking 'apply', you give your express consent that Robert Half may use your personal information to process your job application and to contact you from time to time for future employment opportunities. For further information on how Robert Half processes your personal information and how to access and correct your information, please read the Robert Half privacy notice: https://www.roberthalf.com/hk/en/privacy. Please do not submit any sensitive personal data to us in your resume (such as government ID numbers, ethnicity, gender, religion, marital status or trade union membership) as we do not collect your sensitive personal data at this time.
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